Forecasting lab services
1

Observe

internationally

sociological
information
and aesthetic signals
filtered with
3 forecasting tools

Consumer
Attitudes

What is the economic context?
What are the sociological evolutions?
How do consumers behave and
what do they want?

Creative
Culture

What are the principal influences?
What are the emerging aesthetic trends?
Who are the new talents?

Marketing
Innovation

What are the markets and
what makes them tick?
What innovations drive marketing,
distribution and communication?

2

Assimilate

the first signs

and organize them through
collaboration and dialogue

3

Formulate

potential scenarios

about the type and direction
of future behavior
innovations and attitudes

4

Inspire

creativity

and stimulate brands' insights
with publications
and forecasting studies

5

Build

strategies

for brands and offers
with consulting services
and personalized support

6

Develop & Energize

products and services

with customized, long-term consulting
and constantly updated
trend books