BEAUTY IN CHINA – 2021

This exclusive NellyRodi study explains the entire ecosystem of the Chinese beauty market and describes which actions to set up to penetrate the market for top performance and desirability.

🔸 THE BEAUTY MARKET IN CHINA

What makes up the Chinese beauty market?

An analysis with figures covers the industry’s evolution, consumer profile statistics, the retail landscape and retail highlights.

→ Understand the beauty market in China and become familiar with the business giant’s ecosystem

🔸 BEAUTY IN CHINA: THE SOCIOCULTURAL EVOLUTION AND ESSENTIAL CODES 

From a sociological and cultural viewpoint, what does beauty mean in China?

How men’s and women’s relationships to beauty have evolved in China

→ Get control of the essential codes and what Chinese beauty consumers want

🔸 INTERPRETING CONSUMER ARCHETYPES 

Become fluent in the main types of beauty consumers in China and what drives their purchases.

What are their lifestyles, and how can you make your products desirable?

→ Identify these targets and know how to communicate with them using your brand’s ecosystem

🔸 BRAND STRATEGIES & BUSINESS OPPORTUNITIES 

Evaluate the opportunities in a complex landscape.

What place does made-in-France have now and in the future?

Which beauty brands (and strategies) are performing well today and why?

→ Identify your brand’s potential in China

 

Study conducted in partnership with   Luxurynsights X NellyRodi
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