CHINA TODAY – 2021
Master the cultural differences between China and the West.
How can you internationalize your brand while remaining relevant locally?
→ Discover the cultural codes that will enable you to approach the Chinese market with legitimacy.
Understand Chinese consumers and their daily lives.
What are their lifestyles and how can you be desirable in their eyes?
→ Develop dedicated customer journeys.
Assess opportunities in a new territory.
What are the targets to bet on?
→ Quantify your brand's potential in China.
Study conducted in partnership with