An exclusive NellyRodi study lets you understand the current dynamics of the Chinese market and what actions you should take to become established for the long term.

◾️ Master the cultural differences between China and the West.

How can you internationalize your brand while remaining relevant locally?

→ Discover the cultural codes that will enable you to approach the Chinese market with legitimacy.

◾️ Understand Chinese consumers and their daily lives.

What are their lifestyles and how can you be desirable in their eyes?

→ Develop dedicated customer journeys.

◾️ Assess opportunities in a new territory.

What are the targets to bet on?

→ Quantify your brand's potential in China.


Study conducted in partnership with   Luxurynsights X NellyRodi

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