CHINA TODAY – 2021
◾️ Master the cultural differences between China and the West.
How can you internationalize your brand while remaining relevant locally?
→ Discover the cultural codes that will enable you to approach the Chinese market with legitimacy.
◾️ Understand Chinese consumers and their daily lives.
What are their lifestyles and how can you be desirable in their eyes?
→ Develop dedicated customer journeys.
◾️ Assess opportunities in a new territory.
What are the targets to bet on?
→ Quantify your brand's potential in China.
Study conducted in partnership with