CHINA TODAY – 2021
An exclusive NellyRodi study lets you understand the current dynamics of the Chinese market and what actions you should take to become established for the long term.
◾️ Master the cultural differences between China and the West.
How can you internationalize your brand while remaining relevant locally?
→ Discover the cultural codes that will enable you to approach the Chinese market with legitimacy.
◾️ Understand Chinese consumers and their daily lives.
What are their lifestyles and how can you be desirable in their eyes?
→ Develop dedicated customer journeys.
◾️ Assess opportunities in a new territory.
What are the targets to bet on?
→ Quantify your brand's potential in China.
Study conducted in partnership with
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◾️ Master the cultural differences between China and the West.
How can you internationalize your brand while remaining relevant locally?
→ Discover the cultural codes that will enable you to approach the Chinese market with legitimacy.
◾️ Understand Chinese consumers and their daily lives.
What are their lifestyles and how can you be desirable in their eyes?
→ Develop dedicated customer journeys.
◾️ Assess opportunities in a new territory.
What are the targets to bet on?
→ Quantify your brand's potential in China.
Study conducted in partnership with
