INSIDE INSIGHTS 2021 – CSR through a consumer lens

Corporate social and environmental responsibility has become a non-negotiable imperative. But fortunately, there isn’t just one way to define consumers’ and businesses’ attitudes to CSR.

Brands often have a lot of difficulty identifying their CSR priorities and putting them in the context of their own brand strategy and their customers’ expectations.

The NellyRodi “Inside Insights 2021” study looks at how to make sustainable development desirable:

• Which sustainable development strategy is the best choice for which consumer profile?

→ Identify what each type of consumer most expects from CSR.

• What are the concrete solutions for improving performance in the major elements of a CSR strategy?

→ Put key, high-performance operations into effect, taking inspiration from noteworthy examples in the creative industries.

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