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FASHION IN CHINA – EDITION 2021

Mutations & New dynamics in China


While the Covid-19 pandemic continues to strongly impact Europe and USA, consumption in China is experiencing an accelerated rebound and this market appears to be an unmissable growth vector for Fashion and Luxury brands.

It is necessary to have a good understanding of this complex and rapidly changing market and moreover to understand its consumers expectations and behaviors in order to get the right 360 strategy.

In its Fashion in China: Mutations & New dynamics in China research, NellyRodi answers the questions that fashion and luxury brands are asking regarding this market:

  • What is the current context?

  • How is the Fashion ecosystem structured in China: local brands / distribution / digital ecosystem?

  • Who are the Fashion and Luxury consumers and how to address them?

  • What levers to activate for the future?


In partnership with Luxurynsight

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FASHION IN CHINA – EDITION 2021

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