Naturality is now a prerequisite in the beauty industry.

Based on conversational listening, the first part of this study unravels the truth from the fake of this protean Natural Beauty and decodes the subjects that animate online communities.

Thanks to his forward-looking vision and his knowledge of strategic insights, NellyRodi decrypts – in a second chapter – 4 major consumer profiles to highlight their expectations, lifestyles and uses.

This analysis makes it possible to identify business levers to be activated to apprehend the future of « Naural Beauty ».


  • The naturalized origins and drivers

  • Social listening

  • Its evocations and contemporary uses / consumer archetypes

  • The levers of naturalness for tomorrow