(RE)THINK BEAUTY 2024
The (Re)Think Beauty 2024 study provides an understanding of the challenges facing the beauty sector and the resulting priorities for brands.
- Analyze the socio-economic context and new consumer values—> identify the essential markers to integrate into your strategic thinking.
- Decipher the changes in the industry through 4 strong consumer profiles —> understand consumers through their new expectations and aspirations, through numerous examples of products and through activations or emblematic personalities.
- Define the challenges of tomorrow and understand your next action levers —> to project itself by bringing strategic and operational answers for the actors of the beauty industry.