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(RE)THINK BEAUTY II 2020

The new polarization of the beauty industry

What are the current and future dynamics of the beauty industry?

What to expect after the green wave of natural and organic beauty in recent years?

NellyRodi invites you to discover the new mutations in a sector in full polarization.

Between slow and fast beauty, emotion and efficiency, simplification and complexity, beauty knows a redefinition of its codes.

Far from being contradictory from a consumer point of view, this study proposes to give them back all the sense thanks to a deciphering of societal upheavals and an in-depth analysis of the dynamics of the industry.

It draws the business leverages that will allow brands to respond to the major beauty consumption trends of tomorrow.

Among the themes addressed in this new edition:

  • Consumer megatrends and their translation in the world of beauty

  • A deciphering of the polarization between slow and fast beauty

  • Business leverages to operate

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(RE)THINK BEAUTY II 2020

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