The health crisis has accelerated the digital transformation of society, making the emergence of metaverses more credible.

The Future of Metaverse study, provides an understanding of the current challenges as well as the strategic and operational actions to be taken in the future.

It deciphers the evolution of the web and what has driven the acceleration of these technologies.

What is changing for brands

→ New brand terrains and the possibility to tell their story in an immersive way, to get closer to their consumers

What is changing for retail

→ New ways of selling both digitally and in real life

What's changing for the product

→ Possibilities of collaboration between brands but also with consumers, exchange between the real and the virtual, protect and trace its products

What's changing for customer relations

→ Optimize its customer relationship, get more power over the second hand, build loyalty and engage new communities