{"id":25760,"date":"2026-03-05T13:40:40","date_gmt":"2026-03-05T13:40:40","guid":{"rendered":"https:\/\/nellyrodi.com\/brand-diversification-le-cas-nellyrodi\/"},"modified":"2026-03-12T15:41:22","modified_gmt":"2026-03-12T15:41:22","slug":"brand-diversification-the-nellyrodi-case","status":"publish","type":"post","link":"https:\/\/nellyrodi.com\/en\/brand-diversification-the-nellyrodi-case\/","title":{"rendered":"Brand Diversification: The NellyRodi Case"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-25760","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nellyrodi.com\/en\/brand-diversification-the-nellyrodi-case\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Diversification: The NellyRodi Case - NellyRodi\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nellyrodi.com\/en\/brand-diversification-the-nellyrodi-case\/\" \/>\n<meta property=\"og:site_name\" content=\"NellyRodi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nellyrodiparis\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-05T13:40:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T15:41:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nellyrodi.com\/wp-content\/uploads\/2022\/04\/43027881_10160991765440584_8922885207019749376_o.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1065\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nellyrodi\" \/>\n<meta name=\"twitter:site\" content=\"@nellyrodi\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chlo\u00e9\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nellyrodi.com\/#website\",\"url\":\"https:\/\/nellyrodi.com\/\",\"name\":\"NellyRodi\",\"description\":\"Just another WordPress site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nellyrodi.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nellyrodi.com\/en\/brand-diversification-the-nellyrodi-case\/#webpage\",\"url\":\"https:\/\/nellyrodi.com\/en\/brand-diversification-the-nellyrodi-case\/\",\"name\":\"Brand Diversification: The NellyRodi Case - NellyRodi\",\"isPartOf\":{\"@id\":\"https:\/\/nellyrodi.com\/#website\"},\"datePublished\":\"2026-03-05T13:40:40+00:00\",\"dateModified\":\"2026-03-12T15:41:22+00:00\",\"author\":{\"@id\":\"https:\/\/nellyrodi.com\/#\/schema\/person\/7242d82e69fa202c4968e15cb3c67114\"},\"breadcrumb\":{\"@id\":\"https:\/\/nellyrodi.com\/en\/brand-diversification-the-nellyrodi-case\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nellyrodi.com\/en\/brand-diversification-the-nellyrodi-case\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nellyrodi.com\/en\/brand-diversification-the-nellyrodi-case\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/nellyrodi.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Diversification: The NellyRodi Case\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/nellyrodi.com\/#\/schema\/person\/7242d82e69fa202c4968e15cb3c67114\",\"name\":\"Chlo\\u00e9\",\"url\":\"https:\/\/nellyrodi.com\/en\/author\/estelle\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nellyrodi.com\/en\/brand-diversification-the-nellyrodi-case\/","og_locale":"en_US","og_type":"article","og_title":"Brand Diversification: The NellyRodi Case - NellyRodi","og_url":"https:\/\/nellyrodi.com\/en\/brand-diversification-the-nellyrodi-case\/","og_site_name":"NellyRodi","article_publisher":"https:\/\/www.facebook.com\/nellyrodiparis\/","article_published_time":"2026-03-05T13:40:40+00:00","article_modified_time":"2026-03-12T15:41:22+00:00","og_image":[{"width":1600,"height":1065,"url":"https:\/\/nellyrodi.com\/wp-content\/uploads\/2022\/04\/43027881_10160991765440584_8922885207019749376_o.jpg","path":"\/home\/nellyrodi\/sites\/prod\/www\/wp-content\/uploads\/2022\/04\/43027881_10160991765440584_8922885207019749376_o.jpg","size":"full","id":10319,"alt":"NellyRodi - H\u00f4tel Cromot Dubourg","pixels":1704000,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@nellyrodi","twitter_site":"@nellyrodi","twitter_misc":{"Written by":"Chlo\u00e9"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/nellyrodi.com\/#website","url":"https:\/\/nellyrodi.com\/","name":"NellyRodi","description":"Just another WordPress site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nellyrodi.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nellyrodi.com\/en\/brand-diversification-the-nellyrodi-case\/#webpage","url":"https:\/\/nellyrodi.com\/en\/brand-diversification-the-nellyrodi-case\/","name":"Brand Diversification: The NellyRodi Case - NellyRodi","isPartOf":{"@id":"https:\/\/nellyrodi.com\/#website"},"datePublished":"2026-03-05T13:40:40+00:00","dateModified":"2026-03-12T15:41:22+00:00","author":{"@id":"https:\/\/nellyrodi.com\/#\/schema\/person\/7242d82e69fa202c4968e15cb3c67114"},"breadcrumb":{"@id":"https:\/\/nellyrodi.com\/en\/brand-diversification-the-nellyrodi-case\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nellyrodi.com\/en\/brand-diversification-the-nellyrodi-case\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nellyrodi.com\/en\/brand-diversification-the-nellyrodi-case\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/nellyrodi.com\/en\/"},{"@type":"ListItem","position":2,"name":"Brand Diversification: The NellyRodi Case"}]},{"@type":"Person","@id":"https:\/\/nellyrodi.com\/#\/schema\/person\/7242d82e69fa202c4968e15cb3c67114","name":"Chlo\u00e9","url":"https:\/\/nellyrodi.com\/en\/author\/estelle\/"}]}},"_links":{"self":[{"href":"https:\/\/nellyrodi.com\/en\/wp-json\/wp\/v2\/posts\/25760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nellyrodi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nellyrodi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nellyrodi.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/nellyrodi.com\/en\/wp-json\/wp\/v2\/comments?post=25760"}],"version-history":[{"count":2,"href":"https:\/\/nellyrodi.com\/en\/wp-json\/wp\/v2\/posts\/25760\/revisions"}],"predecessor-version":[{"id":25762,"href":"https:\/\/nellyrodi.com\/en\/wp-json\/wp\/v2\/posts\/25760\/revisions\/25762"}],"wp:attachment":[{"href":"https:\/\/nellyrodi.com\/en\/wp-json\/wp\/v2\/media?parent=25760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nellyrodi.com\/en\/wp-json\/wp\/v2\/categories?post=25760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nellyrodi.com\/en\/wp-json\/wp\/v2\/tags?post=25760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}