TikTok Beauty Trends – February 2025
Every month NellyRodi beauty experts show you a selection of the most interesting trends on TikTok. Here’s the update for February 2025!
The unrecognizable makeup trend makes transformation an art form
On TikTok, the spectacular unrecognizable makeup trend is making waves. As of February 5, more than 19,000 creators had joined in, underscoring its meteoric rise. In stark contrast to the minimalist aesthetic that has dominated in recent years, this movement embraces radical transformation through sophisticated techniques. Gone is the subtle, natural look of the clean girl aesthetic – this is theatrical makeup that reshapes facial features and plays with illusions for a striking metamorphosis.
The idea is to use makeup to reinvent oneself to the point of becoming unrecognizable. Inspired by 2016 and the golden age of ultra-polished glamour, the trend is built on a flawlessly smooth foundation, structured contouring, reshaped brows, eyes made bigger with bold shadows and dramatically overlined lips. Far from just exaggerating, the style makes transformation a true aesthetic language and an assertion of identity through the art of makeup.
@lottiestarrsDID I DO BETTER THIS TIME♬ LOCKJAW – kat
The trend is more than just a viral phenomenon; it marks a shift in beauty aspirations. After years of minimalism, the desire for theatricality and transformation is making a comeback. Makeup is no longer just about enhancing features – it has become a performance and a tool for exploring different facets of one’s identity. This new approach is also redefining the role of beauty products, with consumers now seeking long-lasting formulas, adaptable textures and intense pigments that can deliver results that rival digital filters.
@jenniferoliver_makeup How did I do? 🤍 Inspiration @bella anderson #makeup #makeuptransition #unrecognizablemakeup #fyp #fypシ ♬ som original – gui
In this context, brands must refine their messaging and rethink their product offerings. This isn’t just a return to heavy makeup, it’s a demand for products that push the boundaries of transformation and let everyone experiment with their appearance with complete liberty. Innovation becomes central, not only in terms of formula performance but also in how it supports creative freedom. Unrecognizable makeup is than just a fleeting trend, it reflects a broader evolution, one where beauty no longer seeks to conceal or correct but to reinvent itself without restrictions.
The Wonderskin Lip Stain: more than a lipstick, a must-have all-in-one
A new transformational product on TikTok is captivating viewers. Influencers apply an intense blue lipstick, then peel it off like a film to reveal a perfect, long-lasting shade. The phenomenon is Wonderskin’s Wonder Blading Lip Stain, a product that is not only creating a sensation but redefining how we approach lip makeup and beyond.
@raepaige #wonderskin i am obsessed with u #makeup #nomakeupmakeup #nomascara #blush #lipstain #quickmakeup #carmakeup #lips #ily #fyp ♬ it boy – bbno$
Unlike traditional lipsticks that require constant touch-ups, the Wonderskin Lip Stain provides flawless wear from morning to night. Its unique two-step application – a pigmented mask followed by an activator that locks in the color – turns a simple beauty routine into a sensory experience.
But its appeal goes beyond longevity. What makes this product so popular is its versatility; it’s more than a lip stain and can also be used as a blush that delivers a long-lasting flush of color to the cheeks. This is a major advantage at a time when consumers are looking for multifunctional products that simplify their routines while ensuring impeccable results. In a world where low-maintenance beauty and performance are key, Wonderskin stands out as an all-in-one solution that’s ideal for those who want fresh, long-lasting makeup with minimal effort.
This isn’t just a passing fad. The numbers reflect growing enthusiasm: by the end of December 2024, the term “Wonderskin” had 5,850 monthly searches on TikTok, up 214% in a year. At the same time, “peel-off lip stain” searches also surged, reaching 13,470 per month (+116% YoY). On Amazon, the product is already a lip stain best-seller, thanks to its winning combination of innovation, ease of application and enjoyable user experience.
@rachelshea_ The way this product has altered my brain chemistry 🫠 I can never go back #makeup #lipandcheektint #cheektint #blush #liptint #liplinerhack #liplinerstain #blushstain #wonderskin #makeuphack #naturalmakeup #pinterestmakeup #grwm ♬ Ariana Grande / Doja cat / Megan Thee Stallion Type Beat(969753) – RYOTA KATO
The success of Wonderskin Lip Stain illustrates a major shift in the beauty industry. High-performance products are no longer enough – they must also be multifunctional and interactive. Consumers now prioritize adaptable formulas that meet multiple needs while delivering impeccable, long-lasting results. For brands, innovation is no longer just about formulations; it encompasses the entire user experience, from application to a viral potential – reshaping the standards of modern beauty.
Face taping: between beauty hack and fashion statement
For a long time, face taping was a backstage secret, reserved for professional makeup artists and fans of quick-fix facelifts. But the trend is taking an unexpected turn in 2025. Not only is the technique gaining popularity for smoothing skin and preventing wrinkles, it’s also becoming a legitimate fashion accessory, proudly worn by celebrities like Doechii and Charli XCX.
@charlottelooks i heard tiktok is unbanned?!?! trying out face tapes with this swamp princess makeup inspired by @Doechii and @Dee 🧚🏽 products: @e.l.f. Cosmetics UK soft glam foundation @rimmellondon concealer @Charlotte Tilbury contour wand @KVD Vegan Beauty good apple blush @YSL Beauty eyeliner @ColourPop Cosmetics blowin smoke palette (eyes and lips) @DanessaMyricksBeauty escapism shadow @moiracosmetics chroma shadow #makeup #beauty #doechii #facetape ♬ original sound – Genius
The concept of face taping is not new. As early as the 19th century, anti-wrinkle patches like Frownies were used to immobilize facial muscles and prevent fine lines. Today, the technique is making a comeback on TikTok, where content creators are testing the effects of medical tape on forehead wrinkles and crow’s feet.
@selinadasilvaa I love face taping 😍✨ #skincare #skintok #fyp #facetaping #wrinkletreatment #wrinkles #beautyhacks #kbeauty ♬ origineel geluid – .⋆୨୧⋆.
Experts, however, remain skeptical. While face tape does provide an immediate lifting effect and may, over time, encourage facial muscles to contract less, it does not replace long-term solutions like Botox or advanced anti-aging treatments. Dermatologists warn that the tightening effect disappears within hours of tape removal and that repeated use can irritate skin.
Traditionally, face taping was hidden under hair or makeup, but now some personalities are wearing it openly. Doechii, for example, made waves by sporting visible face tape at public appearances and during her Grammy performance. She embraces this choice as a bold aesthetic statement and a challenge to rigid beauty standards.
The movement aligns with a broader shift towards transparency in beauty practices. The illusion of effortless, natural beauty is being dismantled, and now the tools and tricks behind transformation are not hidden but instead celebrated.
For brands, this trend signals a significant evolution in consumer expectations. On one hand, it reflects a growing demand for non-invasive, reversible anti-aging solutions. Products inspired by face taping, such as smoothing patches and skin-tightening devices, could see a major rise in popularity.
On the other hand, the growing visibility of face tape as an accessory opens the door for more aesthetic and fashionable designs. Could we soon see colorful, embellished or even coordinated face tapes, turning a functional tool into a true fashion statement?
