The Senior Mindset
The Senior Mindset
In times of crisis, it’s wise to turn our attention to clients we may have overlooked—especially when they represent such an exceptional business opportunity.
Number of pages : 85
WHAT WILL YOU LEARN ?
- What opportunity do “seniors” represent for brands, and why is it essential to seize it now?
- Who they really are beyond the clichés – their tribes, habits, aspirations, inspirations, cultural codes, influences, relationships with brands, and consumption patterns – with an exclusive quantitative study conducted in France and the US using Episto technology;
- How to speak to them, what to offer – products, services, experiences;
- How to align their expectations with those of younger generations and leverage their growing influence.
WORKSHOP WITH A NELLYRODI EXPERT
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Offer your teams the opportunity to benefit from an in-depth presentation of our study, followed by a personalized discussion session with one of our experts at NellyRodi.
2 hours to fully assimilate the study’s findings and grasp the precise implications for your company.
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