TikTok Beauty Trends - November 2025

Each month, NellyRodi’s Beauty experts curate a selection of the most interesting trends spotted on TikTok. Here are the highlights for November 2025!

As autumn approaches, the Toasty Makeup Look is emerging as the beauty trend to follow for those who want to preserve their sun-kissed glow. Popularized on TikTok, where it has garnered millions of views, this makeup approach celebrates warm and luminous tones-subtle bronzes, golden coppers, and caramel browns-to recreate that soft, comforting glow of a late summer afternoon on the skin.

@bellaakrys Wearable toasty fall glam tutorial 🍂🍃🌾🫶🏼 Products below: @rhode skin glazing milk @Diorbeauty Star filter @BenefitCosmeticsCA foundation @makeupbymario concealer @Tanielle Jai bronzers @LAWLESS Beauty pressed powder @Hourglass Cosmetics loose powder MBM master mattes original pallete @Westman-Atelier eye crayon Rhode pocket blush Dior beauty powdered bronzer @Anastasia Beverly Hills brow pen @Rare Beauty brow gel @Morphe Cosmetics lip liner and lipstick/balm @YSL Beauty lash clash mascara @Patrick Ta Beauty highlighter @ONE SIZE BEAUTY setting spray #fallmakeup2025 #toastymakeup #makeuptutorial #makeupforbeginners #greenscreen ♬ original sound – Bella Krys

Unlike the “clean girl look” era, which embraced minimalism and ultra-natural complexions, the Toasty Makeup trend celebrates a return to texture, warmth, and self-expression. It’s about embracing contrasts-smoky shades on the eyes, bronzer and highlighter to sculpt the face and capture the light. Some even go as far as recreating freckles to enhance that sun-kissed, authentic glow.

Beyond its aesthetic appeal, the success of the Toasty Makeup Look reflects a collective desire for softness and comfort in beauty. Consumers now want to adapt their routines to the season while expressing their individuality. Autumn becomes a creative playground, where palettes are filled with burnt, orange, golden, and chocolate tones-reflecting an emotional continuity between seasons: keeping a sensory connection to summer while embracing autumn’s gentle warmth.

In this context, brands have every reason to support these transitions-by offering products designed to evolve with the seasons, highlighting sensory textures and warm tones, and sharing seasonal-inspired routines through tutorials, collaborations, or limited-edition capsules. Because today, beauty is no longer static: it lives, transforms, and flows with time.

@rabanne Toasty Makeup reimagined with the new radiant base: VIP Glow 🍂! @Mills 🤍 #RabanneMakeUp #glowingskin #toastymakeup #Rabanne ♬ son original – rabanne

The skincare dinner trend is emerging as a new, educational approach to wellness and beauty, already amassing over 95 million views on TikTok. The concept is simple: prepare dinner using ingredients chosen for their skin benefits, then share the meal while explaining the virtues of each one. Beyond what’s on the plate, this practice turns dining into a conscious and aesthetic self-care ritual-nourishing oneself from the inside out.

The message is clear: achieving healthy, radiant skin is no longer just about layering serums and creams it’s about feeding the body with ingredients rich in vitamins, minerals, and antioxidants. Unlike a purely cosmetic approach, the skincare dinner reminds us that skin beauty begins in the kitchen. Users share colorful, balanced meals, praising the effects of avocado, berries, salmon, and leafy greens on glow, hydration, and skin regeneration. Across social platforms, the hashtag #skinfood now exceeds 80,000 posts, confirming the rise of a booming nutritional beauty movement.

@danicolexx My absolute go to skin dinner 😍 #glowingskin #glowingskincare #skinfood ♬ original sound – Dani

But this movement goes beyond food; it’s part of a holistic philosophy of well-being. Every meal becomes a moment of self-care, pleasure, and mindfulness, nourishing both body and mind. This trend reflects a major societal shift: beauty is no longer seen as superficial, but as the result of a global balance between lifestyle, nutrition, sleep, and mental health.

For brands, this evolution opens new strategic perspectives. The success of the skincare dinner reveals a growing desire among consumers to take ownership of their skin health in a more comprehensive way. Brands should therefore seek genuine collaborations with recognized experts —nutritionists, dietitians, dermatologists— to lend credibility to their message. The challenge is no longer just to speak about a holistic approach, but to scientifically demonstrate the connection between diet, skin health, and skincare efficacy, while emphasizing transparency and education for the consumer.

Because today, beauty is no longer experienced only in the bathroom; it’s also shared at the table, where pleasure, well-being, and knowledge meet.

@ritaalv Iss deine Skincare 🥒🥦 #eatbetternotless #eatyourskincare #cleaneating #cleaneating #skincare ♬ original sound – lxng.spots

Long associated with adolescence and candy-pink bottles, gourmand perfumes have grown up. The olfactory indulgence that began over twenty years ago with Angel by Mugler has never truly left our vanities. Championed by icons like La Vie est Belle and Black Opium, it has become a lasting presence in the fragrance landscape, evolving over time toward subtler, less sugary, and more comforting notes. Today, milky, creamy, and powdery accords are gradually replacing the sticky sweetness of the past.

Earlier this year, New Beauty reported a projected 33.9% increase in searches for gourmand fragrances in 2025; driven by a growing desire for comfort and everyday pleasure. Caramel (+42%), marshmallow, vanilla (the olfactory star of 2024), honey, milk, cocoa, and hazelnut; all appeal because they satisfy deeper emotional needs: nostalgic comfort from simpler times, immediate pleasure, and a tender, intimate form of sensuality.

@scenttakes Gourmand perfumes #vanillaperfume #gourmandperfume #perfumetiktok #fragrancetiktok ♬ original sound – ScentTakes

Fragrance houses have taken note: indulgence is now expressed with much more restraint; through soft, refined touches. A new generation of perfumers is exploring an expanded palette that welcomes salty and umami accents such as popcorn, pepper, truffle, and even barbecue. Perfumery is opening up to a global olfactory cuisine, a multicultural and gender-fluid field of experimentation.

As social media amplifies the quest for strong emotions, sweet scents are going viral; not just because they smell good, but because they make people feel something. Indulgence is no longer a guilty pleasure!

@eaudekate Top 5 gourmands of alllll time @Kayali @Snif @nonosesinc @Commodity Fragrances @Nemat Perfumes @KILIAN PARIS #creatorsearchinsights #fragrancetiktok #perfumetok #perfumecollection #gourmandperfume ♬ original sound – Eaudekate