Maximalist Beauty

Number of pages :

May, 2026

Beauty dares again! Discover the new dynamics of a market reconnecting with emotion and self-expression: evolving consumer expectations, emerging codes, and the next opportunities to seize.

Maximalist Beauty

Beauty dares again! Discover the new dynamics of a market reconnecting with emotion and self-expression: evolving consumer expectations, emerging codes, and the next opportunities to seize.

Number of pages :

May, 2026

Beauty dares again! Discover the new dynamics of a market reconnecting with emotion and self-expression: evolving consumer expectations, emerging codes, and the next opportunities to seize.

WHAT WILL YOU LEARN ?

The clean girl aesthetic is losing momentum: beauty is now shifting toward greater emotion and self-expression. Makeup, fragrance, and hairstyling are once again becoming narrative, almost experimental acts.

NellyRodi’s experts decode these emerging dynamics:

Evolving consumer expectations (including an exclusive Semantiweb analysis),
Emerging codes across makeup, haircare, and fragrance,
Key levers to anticipate the future of beauty.

WORKSHOP WITH A NELLYRODI EXPERT

Let's organize a presentation with your team!

Offer your teams the opportunity to benefit from an in-depth presentation of our study, followed by a personalized discussion session with one of our experts at NellyRodi.

2 hours to fully assimilate the study’s findings and grasp the precise implications for your company.

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