Beyond Trends Vol.2

Should We Still Trust Trends?

🧸 Labubu, Brat, Barbiecore: despite massive media exposure, these trends faded almost as quickly as they emerged. What sets them apart from movements like Y2K, Gorpcore, or Old Money, which have remained relevant for years?

📱 Two years after Beyond Trends, our study exploring how trends emerge, evolve, and how brands can leverage them effectively, we’re introducing Volume 2: an essential update on a rapidly evolving landscape, with a special focus on the new phenomena driven by TikTok—”Core,” “Aesthetic,” and “Maxxing.”

Inside Beyond Trends Vol.2:

• The keys to understanding how trends work, how to distinguish lasting movements from short-lived hypes, and when to embrace them… or not.
• An in-depth analysis of the new dynamics driven by social media and AI-powered algorithms: “Core,” “Aesthetic,” and “Maxxing.”
• A look at the next major trend evolutions to help you stay ahead.
• The latest edition of NellyRodi’s Megatrends: the long-term shifts shaping every other trend.

Offer your teams the opportunity to benefit from an in-depth presentation of our study, followed by a personalized discussion session with one of our experts at NellyRodi.

2 hours to fully assimilate the study’s findings and grasp the precise implications for your company.