Behind Color Intelligence: How a Vision of the Future Is Born

Imagine a world where all brands launch the same products, in the same colors, at the same time. A perfectly coherent world… and a perfectly boring one. No one wants that world—especially not creatives, visionaries, or the builders of tomorrow. And it’s for them—for you—that Color Intelligence was designed.

It’s not a crystal ball, nor a checklist to follow. Think of Color Intelligence as a creative compass. A tool for stimulation, orientation, and projection. A trigger for fresh and relevant ideas, at the intersection of style and meaning.

How do you sense the spirit of the times before it becomes a trend?
Step behind the scenes of a creation that is both sensitive and strategic.

It all begins in the shop windows of Tokyo, the streets of New York, the concept stores of Seoul, the galleries of Antwerp, and the hidden gems of Berlin. Far from algorithms, in places where social media hasn’t yet had time to distill everything into trends. Twenty experts—with diverse sensibilities, cultures, and geographies—explore these locations with one mission: to capture what hasn’t yet emerged, but could (re)define the aesthetics of tomorrow.

To this work is added the analysis of emerging consumer searches on Google, TikTok, and Pinterest, using cutting-edge AI developed by French engineers. And for the past two years, in collaboration with École des Mines de Paris, we’ve been perfecting our proprietary AI: Color AIntelligence—capable of analyzing the chromatic identity of a brand, a collection… and soon, of any kind of creation.

Creating for tomorrow means imagining what it might look like. That’s where the NellyRodi research unit steps in: sociologists, futurists, data analysts… Their role? To decode social transformations, cultural shifts, and new behaviors.

Thanks to advanced tools—social listening, semantic analysis, data mining—our teams identify the emerging narratives and macro-trends that will shape desires, needs, and lifestyles 18 to 24 months from now. This forward-looking work, condensed into the annual LIFE & STYLE report, forms the very foundation of Color Intelligence.

The emerging signals and societal insights are then translated by Color Intelligence designers into true creative stories—palettes, mood boards, narratives, evocative titles, usage scenarios… Everything is designed to project you into the future, to awaken your senses without ever limiting your vision.

Because this guide isn’t here to tell you what to do. It’s here to help you do things differently. So that every brand can stay unique, relevant, and desirable in a world evolving faster than ever.