COLOR INTELLIGENCE FALL-WINTER 26/27
COLOR INTELLIGENCE FALL-WINTER 26/27
Number of pages : 92
Dimensions : 37 x 28 x 7 cm
Weight : 1,2 kg
A TOOL TO AWAKEN YOUR SENSES AND CREATIVITY
COLORS ON THE RADAR
The new colors that will define the season, and all the ways to use them so that they are uniquely yours.
TRENDS OF THE SEASON
New aesthetic and cultural trends to enhance the desirability, resonance, and relevance of your products, content, merchandising, events, and more.
CREATIVE THEMES
Four inspirational themes designed by our teams, catering to the aspirations of all your customer profiles.
COLOR FAMILIES
A library of 45 colors to use based on your specific needs.
HOW TO USE IT
As an individual
- Take time to absorb tomorrow’s most important trends.
- Discover new talents and new cultural references.
- Orient your creative choices – for collections and their stories – for the coming season.
As a team
- Meet as a group using the same tool to energize the senses and imagination.
- Work together to draw out the main directions and agree on the same vision.
- Collectively generate original concepts for your collections, communication, events, and more.
With a NellyRodi expert
- Go deeper into the season’s trends with the people who detect and analyze them.
- Get a fresh perspective on your creative strategy.
- Take your ideas even further and perfect your concepts.
THE SEASON'S INSPIRATIONS
Le mot d'ordre :THINK SENSATIONALDo everything to feel alive and to know oneself as unique.
NEXUS
Immersion
Futuristic spirituality
Innovation
Spatial
Emotional technology
TRIBES
Primal instinct
Original
Ancestral
Archaic gestures
Extraordinary nature
FASTE
Decorator spirit
Offbeat opulence
1970’s revival
Excesses & decomplexion
Theatrical
ANOMALIE
Experiment
Maximalism
Creativity
Boldness
Joyful strangeness
Understanding consumers
Every season our teams of sociologists and ethnologists analyze how consumers’ lifestyles, tastes, and values are evolving. These quantitative and qualitative studies guarantee the pertinence of the themes, stories, semantic choices, and cultural references throughout this TrendBook.
Detecting emerging trends
We’re very lucky: part of our job is testing all the innovations, meeting the most inspiring designers, attending new exhibits, watching what’s emerging on social media … By bringing together cultural experts of all ages, we’re able to detect the signals from all over the world that will form the future.
Creating the best tool for you
This trendbook is made to be the ultimate tool for creatives. A creative committee defines the season’s esthetic trends, color specialists establish the related ranges, and talented photographers create exclusive images – all for a maximum dose of relevance, inspiration, and creative stimulation.
Creating beauty and goodness
This trendbook is designed to be your partner in a creative process that respects the planet and people. The trends presented are in line with brands’ CSR goals; the materials and fabrics are, for the most part, from responsible channels; and the trendbook itself is made by Parisian artisans with unique savoir-faire in dyeing, printing, and production.
ENVIRONMENTAL IMPACT
of CO2 emissions per trendbook or the equivalent of:
Pairs of tennis shoes
T-shirts
Our efforts to reduce our trendbooks' impact
We know we aren’t perfect, but we’re very concerned about doing everything possible to lessen our impact on the planet.
Here are some things we’ve already accomplished:
- We use recycled paper and cardboard.
- We’ve eliminated plastic packaging and replaced it with organic, compostable materials.
- We’ve chosen 100% recycled ink.
- Our fabrics are sourced and dyed in France using responsible processes.
- There’s no dead stock. Our trendbooks are systematically recycled by ESAT L’Envol, who employs 135 disabled workers.
OUR OTHER TREND BOOKS
See all trend books
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