SUSTAINABLE DESIRABILITY
SUSTAINABLE DESIRABILITY
CSR is part of every conversation, but it is still far from being an obvious purchasing criterion for customers. It’s time to rethink how to balance desirability, growth, and sustainability.
Number of pages : 97
WHAT WILL YOU LEARN ?
- What do customers truly expect, and how are their behaviors and perceptions evolving on these topics?
- Which customer profiles should be prioritized?
- What are the new desirability drivers around CSR, and how do they translate into aesthetics, messaging, and customer experiences?
- What are the winning business models and the most inspiring examples?
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