Retail inspiration: the 'all-screen' trend
Screens that cover the space from floor to ceiling, holograms that appear out of nowhere… Virtual images and digital creations are reshaping and playing a part in our daily lives and in retail experiences.
This ‘all-screen’ trend comes from our Life & Style 2026 trend book for the ‘Whimsical’ profile.
Those consumers endeavor to change society by unlocking the field of possibilities and filling it with wonder. They relish everyday escapades and are playful – or rather “play-geeks” – using technology and digital channels to create fabulous worlds, and populate their imaginations with avatars.
@ir.rrra #dubaiwatchweek #vancleefarpels #vancleefwatch @DubaiWatchWeek @Van Cleef & Arpels ♬ sonido original – AngelXO24
For a young generation that has grown up among the pixels and backlighting, for consumers who have decided to live their lives through entertainment, the digital invasion is anything but scary. On the contrary. With just a few clicks, immersion provides the gateway to a magical, infinitely renewable playground that leads us into a world of fascination, surprise, distraction and amusement.
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And, when combined with interactivity, a participatory aspect. Every surface becomes a pretext for proposing extraordinary images, creating a proliferation of information and… a welcome disturbance. For those who observe are also observed. Those who consume content are also content providers. And beyond the staggering question of being subject or object, another question arises: where does the real end and the virtual begin? The point is not to know, but to straddle the two worlds as if they were one, and thrive in a new, 24/7 dreamlike reality. These futuristic tools, which reshape our field of vision and rethink technology with a more emotional edge, can also provide useful functionality to facilitate daily life from a pragmatic point of view. While remaining an invitation.
@ephemeragroup Vous l’attendiez avec impatience 😌 #restoparis #insoliteparis #restaurantimmersif #parisimmersif ♬ son original – Restaurants Immersifs Ephemera
ENABLE INDIVIDUAL IMMERSION
Entertainment tools become one with the body. They are redesigned to be gentler on the environment and the user: made from biomaterials, with bacteria ensuring biodegradability…
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PROPOSE IMMERSIVE JOURNEYS
Immersive experiences take an educational approach, bringing ecosystems, natural elements and savoir-faire back to the forefront, and raising visitor awareness about sustainable development issues.
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