The Latest News in Fashion and Luxury (episode 19)
NewsNellyRodi’s fashion and luxury experts share their picks from the market’s major updates. Episode 19 covers October 2024.
September 30 – Jaeger-LeCoultre pays tribute to Monet
Swiss watchmaker Jaeger-LeCoultre has unveiled a collection of enamel watches at the Homo Faber exhibition in Venice. The range pays homage to painter Claude Monet with a limited edition of its iconic Reverso model. These watches, true works of art, illustrate the brand’s approach to combining precision watchmaking with artistic creativity. The launch allows Jaeger-LeCoultre to both showcase the skills of its artisans and reinvent its iconic pieces. The exhibition also gives haute horology enthusiasts a chance to witness the technical expertise required to reproduce the Impressionist artist’s paintings in miniature form.
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October 2 – LVMH and Formula 1 sign a ten-year partnership
LVMH continues its expansion into sports and entertainment. Following its many successes at the Paris 2024 Olympics, the luxury group is strengthening its presence in these fields once again with a new partnership with Formula 1 which will start in 2025. Through this agreement, brands like Tag Heuer, Moët & Chandon and Louis Vuitton will be highlighted during various F1 programs. These international sports events, which attract more fans each year, will give LVMH brands visibility and strengthen their legitimacy in the realms of sports, culture and entertainment.
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October 10 – Burberry returns to its roots with humor
In the currently challenging period, British brand Burberry has chosen to collaborate with iconic UK celebrities like Barry Keoghan, Olivia Colman and Cara Delevingne to represent its new campaign “It’s Always Burberry Weather.” The campaign features settings with distinctly British aesthetics, recalling the very essence of Burberry. By refocusing its identity on its English roots, Burberry’s goal is to reassure its customers with a familiar, timeless image. Daniel Lee’s vision shines through this approach, blending modernity with the British brand’s DNA.
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October 14 – Four Seasons introduces a new transportation service
Four Seasons hotels have partnered with luxury electric car brand Lucid to offer guests complimentary transportation services – including a chauffeur option – within its properties. The initiative is designed to meet the growing demand from guests for greater flexibility and sustainability.
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October 15 – the first Birkin Bag displayed at Sotheby’s
The original model of the iconic Birkin bag is featured in a new exhibition titled Excellence à la Française at Sotheby’s, marking the inauguration of its new address in Paris. The exhibit highlights the history of the iconic handbag, originally designed for actress Jane Birkin and now one of Hermès’ most coveted models. The signature bag, which embodies luxury craftsmanship, is one of the most highly valued items worldwide, with some pieces reselling for premium figures on the secondhand market. For Sotheby’s, this exhibit provides an opportunity to enhance its visibility by showcasing world-renowned pieces. At a time when luxury and fashion exhibitions are increasingly popular, the initiative also helps the auction house strengthen its appeal to new audiences.
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October 16 – Prada heads into space
Prada has teamed up with American company Axiom Space to create spacesuits for the crew of NASA’s Artemis III mission. Scheduled for September 2026, the mission will mark the first return of astronauts to the Moon since the 1972 Apollo mission. This unique partnership also represents future opportunities for the luxury industry, allowing the Italian brand to explore new horizons and diversify its expertise. By incorporating its design and performance know-how into the space sector, Prada confirms its position at the forefront of technology. The project also opens doors to attracting new clients interested in technology and aerospace at a time when enthusiasm for space exploration is on the rise.
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October 18 – Tiffany & Co. presents its Blue Book Collection in Beijing
Tiffany & Co. unveiled its latest 2024 Blue Book collection, Tiffany Celeste, on October 18 at an exclusive event in Beijing’s Mandarin Oriental Qianmen, a hotel inspired by the region’s traditional architecture. The event highlighted the jeweler’s close ties with the Chinese market, a connection reinforced by symbolic motifs in the collection, such as the phoenix and peacock which have meaning for local buyers. Since 1845, Tiffany’s Blue Book has celebrated the brand’s craftsmanship while adapting to the preferences of its clients in key markets like China.
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October 18 – Jacquemus opens its first boutique in New York
Jacquemus has opened its first boutique in New York’s Soho neighborhood. To mark the occasion, the brand launched a mini-collection accompanied by a campaign titled “Love in NYC.” This initiative by designer Simon Porte Jacquemus gives the brand an independent retail space and creates a new meeting point for loyal American clients.
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October 22 – a luxury experience at the LA Airport
Los Angeles International Airport (LAX) has introduced its Delta One Lounge. Designed to provide a luxurious and intimate experience, the space was developed by general contractor Clune Construction in collaboration with the Gensler architecture firm and Arup sustainability consulting firm. The selection of materials, decor and services was carefully crafted to provide the best possible experience for the most discerning clients. Hospitality in airports is becoming a major focus, aiming to make waiting time as pleasant as possible and transforming it into a true experience.
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October 23 – Timex sells watches for $1
To celebrate its 170th anniversary, American watch brand Timex will offer 1,000 Waterbury watches at $1 each on November 16. The watches, which usually retail for $119, reflect the brand’s historic commitment to accessibility. This special edition is a modern version of the iconic Yankee Dollar Watch, a pocket watch originally sold for just $1 in the 1800s. That was a revolution for its time, since it gave many people the chance to own a reliable watch. This symbolic promotion highlights the brand’s core values while honoring its heritage.
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