The Latest News in Fashion and Luxury (episode 20)
NewsNellyRodi’s fashion and luxury experts share their picks from the market’s major updates. Episode 20 covers November 2024.
25.10 - The 2025 Loewe resort campaign
Jonathan Anderson has collaborated with photographer Juergen Teller for a campaign that pairs brand ambassadors with human archetypes, including traditional or unexpected characters such as medieval knights, surfers, gardeners and bodybuilders. The campaign blends entertainment with thought-provoking elements in a show of creativity and storytelling; and with this effort, Loewe maintains an ongoing dialogue with its customers and reinforces the brand’s identity.
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11.11 - Bottega Veneta’s first fine jewelry collection
Under the direction of Matthieu Blazy, Bottega Veneta has launched its first fine jewelry collection featuring 15 exceptional pieces across four lines: Drop, Catena, Primavera and Enlaced. The brand stays true to its artisanal heritage by integrating its signature craftsmanship into the pieces, which are designed as true works of art. By entering the world of high jewelry, Bottega Veneta is exploring new creative horizons while diversifying its offerings. As the luxury ready-to-wear market slows, fine jewelry – currently experiencing significant growth – gives the brand an opportunity to strengthen its presence in expanding markets.
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12.11 - Breitling teams up with Brompton
Swiss watchmaker Breitling is partnering with folding bike manufacturer Brompton to launch the Moments of Lightness campaign in China. The collaboration highlights a limited-edition Chronomat B01 watch and the T Line titanium folding bike. The initiative is in line with growing consumer demand in China for wellness, sustainability and active lifestyles. By combining watchmaking innovation with urban mobility, Breitling expands its appeal to health-conscious audiences and explores new opportunities in lifestyle integration.
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19.11 Little Beast and the NBA launch a pet accessories collection
Fans of the Knicks, Lakers, Celtics, Warriors, Bulls and 76ers can now show their team pride through the new Little Beast x NBA collection of pet accessories. The collaboration is part of a growing trend of brands creating pet-focused products, which foster emotional connections with their customers.
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19.11 Jaguar’s new branding sparks debate
Jaguar has unveiled a new logo and visual identity, signaling its transition into an all-electric brand. Inspired by the concept of exuberant modernism, the rebranding includes slogans like “break the habit,” emphasizing a departure from traditional automotive codes. On social media, the redesign has provoked a heated debate. While some praised its boldness and move to modernize, others criticized the new design as generic and mourned the loss of Jaguar’s iconic elements. Time will tell whether this rebranding can convince loyal customers and attract new audiences.
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19.11 Bugatti opens Bugatti Home in Dubai
Bugatti has taken a step beyond the automotive world with the opening of its first Bugatti Home boutique in the Dubai Mall Zabeel. The showroom showcases the brand’s luxury furniture collections, launched in 2016, and features iconic pieces like the Noir Armchair and the Chiron Chaise Lounge, which were inspired by its car designs. With this initiative, Bugatti presents an immersive luxury experience, extending its brand from the road to the home. As Dubai experiences significant real estate sector growth, Bugatti’s diversification strategy positions the brand in complementary luxury markets with the goal of becoming a 360° lifestyle reference.
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19.11 - Skims x Dolce & Gabbana collaboration
Dolce & Gabbana has partnered with Skims to launch a co-designed collection that blends Italian luxury with the American brand’s bodywear expertise. Inspired by Kim Kardashian’s previous collaboration with the Italian house, the line features transparent fabrics, corsets and the signature leopard print. The campaign, with visuals by artist Nadia Lee Cohen, reinforces Skims’ positioning as a premium brand.
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20.11 - Ginori 1735 x St. Regis Hotels
Ginori 1735, an Italian porcelain brand owned by Kering, has teamed up with St. Regis Hotels & Resorts to create an exclusive culinary experience. The first Café Ginori will open on 26 November in Florence, with plans to expand to Abu Dhabi and other international locations by 2025. The collaboration strengthens Ginori 1735’s presence in luxury hospitality and enhances St. Regis’ offering with a unique blend of artistic and culinary experiences. Together, the brands aim to attract high-end customers seeking signature experiences.
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21.11 - The 2024 Fashion and Luxury Industry Report
The Institut Français de la Mode’s Fashion Reboot event included a review of the 2024 fashion industry along with projections for 2025. Depending on the scenario, the sector could see consumption rise by 2% or drop by 2% due to inflation. Pricing concerns are central, with some brands considering lowering prices after years of increases. The report highlighted that 46% of consumers bought fewer clothes in 2024, despite only a 1% average price rise. The blurred perception of pricing stems from the rise of second-hand fashion and ultra-fast fashion brands like Temu and Shein, which now attract 32% of consumers. As more customers turn to pre-owned items or prioritize experiences over new, expensive products, the industry faces challenges requiring constant reinvention.
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26.10 - Louis Vuitton celebrates Discord anniversary
Louis Vuitton has launched Enigma, an interactive experience running from October 26 to 30. Built around the character Vivienne, users solve daily puzzles in a gamified adventure. The initiative strengthens Louis Vuitton’s digital presence and deepens its engagement with its community. For over a year, the brand has used the Discord social platform to share expertise, foster exchange and offer exclusive content for NFT holders. The strategy lets Louis Vuitton build loyalty while exploring new digital opportunities.
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