The latest news in fashion and luxury (episode 24)
NellyRodi’s fashion and luxury experts share their picks from the market’s major updates. Episode 24 covers April 2025.
April 7 – The Row turns cashmere into an art of living
At Milan Design Week, The Row presented its first home objects: 100% “baby” cashmere throws and bedding displayed in the pared-back salons of Palazzo Belgioioso. In ivory, black, and mink shades, only a tiny monogram reveals the origin of a textile finer than 14.5 microns. In the same city, Louis Vuitton simultaneously unveiled a new collection of sculptural furniture, signaling that luxury is increasingly making its way into the home. By extending their aesthetics into bedding or armchairs, luxury houses are anchoring their universe in daily rituals, transforming loyalty into a tangible experience.
Voir cette publication sur Instagram
April 12-19 – Bottega Veneta spells out its initials in poetry in Shanghai
In Shanghai, the Italian house staged “A Poetic Conversation”: a 3-D sculpture made of 19,000 copies of Yu Xiuhua’s collection In Such a Staggering World, forming its logo, which visitors dismantled book by book until the logo disappeared. Each book contains an unpublished poem inspired by the mantra “When your own initials are enough,” complemented by a reading by the author at Union Church. By trading visible branding for the voice of a rural poet turned star, Bottega Veneta shows that, to seduce a meaning-seeking Chinese Gen Z, brand identity now involves storytelling to read, not just wear.
Voir cette publication sur Instagram
April 15 – Hermès briefly overtakes LVMH in market capitalization
On April 15, Hermès surpassed €243.6 billion in stock market capitalization, briefly overtaking LVMH at the top of the CAC 40. The shift reflects a double effect: an 8% drop in LVMH shares following a 3% dip in Q1 sales, and Hermès’ steadiness, with its controlled offer of Birkins and Kellys outperforming a cautious market. Reminder: in 2010, LVMH attempted to acquire a stake in Hermès. Fifteen years later, the episode takes on a different resonance: investors now favor both controlled rarity and critical mass, prompting each house to reassess the strategic balance between exclusivity and diversification.
Voir cette publication sur Instagram
April 17 – Jonathan Anderson takes the reins of Dior Men
Dior officially announced the appointment of Jonathan Anderson as Artistic Director of Menswear. After transforming Loewe and propelling its turnover beyond €1.5 billion, the Irish designer will unveil his first Dior show on June 27 in Paris. Celebrated for his blend of refined craftsmanship and pop irony, Anderson inherits a rich heritage — from the Bar Suit to Oblique tailoring — as well as a crucial men’s division for LVMH, facing a global slowdown. A telling choice: in a mature, demanding market, creativity alone is no longer enough; it’s now necessary to build worlds where clothing is just an entry point.
Voir cette publication sur Instagram
April 21 – Kendrick Lamar becomes Chanel Eyewear ambassador
Chanel confirms its collaboration with Kendrick Lamar, the first rapper awarded a Pulitzer Prize, placing him at the heart of its eyewear campaign photographed by Karim Sadli. Wearing black frames flecked with silver, the Compton artist embodies an unprecedented dialogue between Gabrielle Chanel’s heritage and hip-hop culture. After the short film The Button created with pgLang, this step marks a new milestone: by focusing on the most cross-functional accessory in its fashion line, the house turns Lamar’s influence capital into a bridge to a multicultural audience, reminding that shared storytelling can expand luxury’s territory without diluting its codes.
Voir cette publication sur Instagram
April 21 – Jimmy Choo & Malbon Golf: luxury gets into the swing
Jimmy Choo returns to the game with Malbon Golf and unveils a 2.0 capsule: faceted cleated Diamond trainers, embroidered bags, and a green-pink monogram energize both the golf course and the street. The collaboration joins the “golf-core” wave already embraced by Aimé Leon Dore × FootJoy and Dior’s lifestyle line, while Miu Miu transforms its Gymnasium into a traveling sports lounge. By investing in a sport whose codes blend old money and urban casualness, luxury houses tap into a broader social moment: performance apparel becomes a marker of belonging, and the playing field a new frontier of desire.
Voir cette publication sur Instagram
April 24 – Jacquemus brings its sunshine to West Hollywood
Jacquemus brings a slice of Provence to West Hollywood. Within the 255 square meters of its new flagship, terracotta bricks, sunny linen sofas, and antiques selected by Simon Porte Jacquemus create the feel of a lived-in house. Olive trees, lavender, and a pop-up market of yellow bananas welcome clients and celebrities for four days, while surprise tickets grant access to exclusive pieces such as the “La Bateau” boot. The experience goes beyond mere decoration: by orchestrating an immersive setting where products are discovered through play, the brand reminds us that luxury retail must now turn visits into sensory memories.
Voir cette publication sur Instagram
