TikTok Beauty Trends – April 2025

Every month NellyRodi beauty experts show you a selection of the most interesting trends on TikTok. Here’s the update for April 2025!

On TikTok, makeup has become a tool for political satire with the viral trend of “Conservative Girl Makeup.” Emerging in late 2024 but propelled by the U.S. presidential inauguration in 2025, this trend blends sharp humor, social critique, and a deliberately clumsy aesthetic. One of the most emblematic videos of this movement, created by content creator Suzanne Lambert, has already amassed over 6.3 million views, illustrating the scale of a phenomenon that extends far beyond the beauty sphere.

@itssuzannelambertDont miss the surprise at the end! Let me know how i did 🤩🤩♬ Redneck Woman – Gretchen Wilson

In stark contrast to the minimalist and natural looks of the popular “clean girl aesthetic,” this movement deliberately adopts an outdated style: foundation mismatched to skin tone, excessive orange-toned self-tanner, thick eyeliner, clumpy mascara, and garish lipstick often clashing with the outfit. This visual caricature playfully nods to the aesthetic choices of conservative American women such as Melania and Ivanka Trump or prominent Fox News personalities, whose ultra-feminine appearance seems to follow a meticulously crafted formula.

But beneath the humor lies a deeper political critique. This trend, in reality, condemns aesthetic rigidity as a reflection of rigid and traditional conservative political views. The exaggerated makeup symbolizes a hyperbolic femininity rooted in a gender concept still widely embraced by certain segments of the American right. For TikTok users, it also serves as an ironic response to Donald Trump’s return to power in 2025, as his family, often clad in designer outfits, perfectly embodies the intersection of appearance and power.

This trend highlights how beauty has become a battleground for symbolic resistance, where younger generations use humor as a subtle form of political defiance. It underscores a generational divide in which an “outdated” aesthetic represents ideas perceived as equally antiquated by a socially engaged and politically aware youth.

@omgitsgare ty to all the girlies I got my inspo from!!! 🤭 #makeup #republicanmakeup #makeamericaslayagain #makeuptutorial ♬ God Made Girls – RaeLynn

For beauty brands, this TikTok wave signals the necessity of taking a clear stance in a world where sociopolitical values deeply influence aesthetic choices. Far from being mere entertainment, the “Conservative Girl Makeup” trend reflects a shift in collective consciousness, where beauty, politics, and satire converge to question, with a touch of irony, the boundaries of female identity and today’s cultural debates.

In a beauty industry often dominated by ingredients with alluring names, hypochlorous acid stands out as an exception: a scientific-sounding name, a faint chlorine scent, and a medical origin—nothing seemed to predestine this molecule for mainstream success. Yet, in 2025, hypochlorous acid, championed by brands like Tower 28 (with its famous SOS Spray) and Magic Molecule Spray, has become a skincare staple. According to Vogue Business’ Beauty Trend Tracker, searches for it have skyrocketed by 132% in just one year, reaching nearly 5,820 monthly searches.

Why has a product once reserved for dermatologists and surgeons suddenly gained mass appeal? Largely thanks to TikTok, where dermatologists and influencers praise its multiple benefits, especially for acne, eczema, and irritation. But this phenomenon goes beyond mere virality—it reflects a deeper shift in how consumers approach skincare, prioritizing long-term skin health and prevention over purely cosmetic fixes.

@aamnaadel Its EVERYWHERE but is hypochlorous acid spray worth it? 💦 #dermatologist #dradel #skincare #skintok #skincareproducts #skincareroutine #skinhack #skincaretips #acne #foryou #fyp #fypシ ♬ original sound – Dr Adel | Dermatologist

This shift aligns with broader trends, as evidenced by the surge in hashtags like #Inflammaging (up 17,000% weekly, surpassing 500,000 views per week) and #MyAcneStory (up 6,000% in a single week). These open discussions highlight a growing desire to address long-overlooked concerns such as chronic inflammation, premature aging, and everyday skin issues.

Hypochlorous acid, naturally produced by the body to fight infections, is prized for its gentleness despite its potent antibacterial and anti-inflammatory properties. Unlike harsh disinfectants like alcohol, it respects and restores the skin’s natural pH while soothing irritation. Its ability to preserve the skin barrier while addressing multiple concerns explains its rapid adoption into daily routines.

This success also signals a broader societal shift: unrealistic beauty standards are gradually giving way to a more authentic and self-compassionate approach. Rather than striving for artificial perfection, today’s consumers seek to understand, nurture, and soothe their skin in all its complexity—making skincare as much about well-being as it is about appearance.

In today’s fast-paced beauty industry, where trends cycle rapidly, an unexpected phenomenon is taking over: the return of 2000s-inspired lips. This nostalgic aesthetic is divided into two main trends—juicy lips (ultra-glossy, deeply hydrated lips) and concealer lips (pale, almost washed-out lips achieved with concealer). These styles are now dominating both runways and social media, especially on TikTok, where interest in Y2K makeup has surged by 64.8% year-over-year (Spate).

Juicy lips, the epitome of Y2K beauty, are experiencing a major resurgence (+51.8% in a year, according to Spate). Popularized by brands like ColourPop and Too Faced, they cater to a collective craving for extreme shine, comfort, and hydration—marking a departure from the matte lipsticks that ruled previous years. Products labeled “juicy” are flying off the shelves, proving that this indulgent, sensory trend resonates strongly with younger consumers looking for multifunctional products that blend skincare with aesthetics.

@caitlinmuirheadd Fresh juicy lip combo🫦 @MaybellineUK lifter liner – player & teddy tint – current mood @Huda Beauty faux filler lipgloss – bombshell #lipcombo ♬ original sound – Caitlin Muirhead

At the same time, concealer lips are making a surprising yet modernized comeback. Once dismissed as unflattering or sickly, they are now being reinterpreted with a sophisticated touch. Renowned makeup artists like Linda Hallberg and Vilde Feste suggest pairing the neutral lip with darker lip liners or satin finishes to avoid the dreaded “washed-out” effect of the past. The goal? A subtly muted lip that enhances the eyes or a naturally fresh complexion.

@ryanbaileypotter fleshpot is sorta that girl? @MAC Cosmetics USA #makeup #fleshpot #makeupvideos #beauty #makeuptutorial ♬ Clair de lune/Debussy – もつ

This revival of 2000s lip trends is also fueling renewed interest in nourishing lip care, as seen in the explosive rise of Honey Lip Oil (850 monthly searches on average, with an annual growth of +93%, according to Vogue Business’ Beauty Trend Tracker). Its popularity confirms the growing demand for practical, comfortable products that offer both makeup and skincare benefits, perfectly suited to modern lifestyles.

But why the fascination with an aesthetic many never even experienced firsthand? This nostalgia reflects a form of aesthetic reclamation—where a new generation playfully and ironically reinterprets styles that were once ridiculed. It fits into the perpetual cycle of beauty trends, where each generation revisits, reinvents, and makes its own mark on the aesthetics of a bygone era—even if they never lived through it themselves.