TikTok Beauty Trends - December 2025

For some time now, micro-trends reacting against the “clean girl” aesthetic have been multiplying. After the messy girl and the tired girl, the spotlight has now shifted to Maximalist Makeup, championed in particular by Zara Larsson, marking a clear turning point.

After several years dominated by smooth, controlled, almost sanitized beauty, makeup is making a bold return to excess, color, and fantasy. Without completely rejecting the foundations of minimalism—complexion mastery, glow-enhancing techniques, precise application—this new phase repurposes them in the service of more expressive, daring, sometimes spectacular looks. Rhinestones, glitter, and saturated colors reclaim the face as a creative playground. The mantra: pleasure over perfection.

@makeupwlp fun makeup is back🧚🏼🐬🌺✨🥹!! what look should I recreate next? @Fenty Beauty miss jellyfish liogloss @Too Faced candy clouds blush #makeup #eyeshadow #zaralarsson #colourfulmakeup #makeuptrend ♬ Midnight Sun – Zara Larsson

This comeback of bold makeup is part of a broader emotional and cultural context. In an increasingly anxiety-inducing world, the need for fun, lightness, and color has become almost essential. Makeup turns into an escape, a tool to re-enchant everyday life. It is no longer just about enhancing appearance, but about feeling, playing, and expressing oneself freely. Beauty becomes emotional, instinctive, sometimes excessive—a direct response to a period marked by mental fatigue and visual sobriety.

The aesthetic developed around singer Zara Larsson during her Midnight Sun Tour perfectly crystallizes this movement. Blending Y2K pop glamour, Barbie references, Euphoria, and childhood makeover games, the Midnight Sun Glam embraces an intense, euphoric imagination. An aesthetic that swaps minimalism for rhinestones, draped blush, and ultra-shimmering finishes, while reviving iconic signatures of early-2000s pop culture. Adding to this momentum is the highly anticipated return of Euphoria, with a season 3 announced for April 2026.

The series—already foundational in positioning makeup as a narrative and emotional tool—should further amplify this dynamic in 2026.

@clarafajardomua ma transition /10 ?? crédit transition @natashajanewood repro make up @sophia sinot palette Ultra Pink Prism @enchanteebykam @Kam_hugh bonzeur et blushs @Too Faced gloss @Lethal Cosmetics waver @Sephora Collection boucles d’oreilles @ColsonDesign #makeuptrend #beautyhacks #zaralarsson #makeuptransition ♬ Stateside + Zara Larsson – PinkPantheress

Beauty brands are thus called to reinvest in color, texture, and storytelling. It is no longer just about selling high-performance products, but about offering tools for personal expression. Capsule collections, artistic collaborations, products designed to be mixed, layered, and reinterpreted: makeup once again becomes a playground. Brands that encourage creativity and build strong visual worlds will gain desirability among consumers seeking emotion and aesthetic freedom.

On TikTok, the skincareholic trend showcases creators openly displaying their long, complex skincare routines, embracing—sometimes humorously, sometimes excessively—their obsession with skin care. These deliberately demonstrative contents normalize product accumulation and turn routines into almost identity-defining rituals. Alongside the rise of self-care and wellness, skincare has become a central pillar of daily routines, to the point of becoming, for some, a true obsession.

On social media, routines multiply, grow longer, and become increasingly complex, transformed into meticulously staged performative content. Serums, lotions, creams, masks, tech tools—every step is ritualized, documented, and repeated, sometimes several times a day. Skincare is no longer just an intimate act, but a constant spectacle governed by the rules of virality. Some stagings even borrow the codes of addiction, mimicking alcohol or substance consumption, to emphasize the compulsive nature of these routines.

@jadariccii a skincareholic through and through 🤍 #skincarevlog #grwm #beautyroutine ♬ original sound – 📼

This obsession raises a key question: when does self-care tip into excess? The initial intention—taking care of oneself—can sometimes turn into an anxiety-inducing performance, fueled by the fear of not doing enough or missing out on the “miracle product.” Behind the obsession with glow, smoothness, and flawless skin lies constant pressure to correct, control, and anticipate every imperfection—a logic that can run counter to the skin’s real needs, leaving it weakened by overuse and excessive layering of formulas.

@self.skin Just a Jokie joke #skincareholic #skincareviral #skincareaddict #skincareaddiction #skintok ♬ original sound – 📼

Faced with this potential drift, beauty brands are confronted with growing responsibility. Continuing to encourage product accumulation and increasingly complex routines may reinforce an unhealthy relationship with skincare. Conversely, a strategic opportunity emerges: becoming reliable, reassuring guides. Education, transparency, calming narratives, simplified and personalized routines become key levers for differentiation. By valuing moderation, skin listening, and long-term skin health over immediate performance, brands can build a more sustainable, healthier, and more credible relationship with their communities.

Long associated with promises of quick weight loss in the 2000s, vibrating plates are now experiencing an unexpected viral comeback on TikTok.

@sophieanneperryI spend 5 minutes standing on a vibration plate while doing red light therapy, but also more time solely in front of the red light panel, cos distance matters! and this tiny habit delivers major benefits. Vib plate – boosts circulation, supports lymphatic flow (10-30Hz) my plate here is a mini which hits that. Increases energy, and gently wakes up your muscles. Red light – promotes collagen production, reduces inflammation, and helps your skin and cells produce more energy. Currently moving & cannot wait for a designated spot for this in my house! 🤣♬ original sound – Sophie Perry

Under the hashtag #VibratingPlate, thousands of videos can be found, with a constant stream of new content: morning routines, fitness challenges, product tests, at-home or gym demonstrations. Fitness influencers, wellness creators, and celebrities share their use cases, helping to destigmatize and revalorize an object once seen as a slightly kitschy gimmick.

Once associated with “infomercial” aesthetics, body vibration is now repositioned around functional and scientific benefits: improved bone and muscle density, lymphatic drainage, balance, and even memory or coordination—achieved in optimized time frames.

@the.daily.balance Byeee inflammation don’t let the door hit ya!! I am so obsessed with this tool- you can do it in your PJs before leaving your room. I know, I know yet another “wellness gadget” we don’t need. You don’t need it — but it is worth the hype in my opinion. I’ve had this for 2 weeks and already notice a massive difference- less inflammation, less bloating (GREAT for digestion), less soreness, more muscle definition, more energy, the list goes on. Not to mention the nervous system benefits 🙌🏼 I add in the arms because you’ve got 10 mins to spare so why not?! The repeated micro-activation increases circulation and engages more muscle fibers than a static stance would. It lightly challenges your balance and core stability, which leads to muscle toning, core stability, and flexibility. Like I said- I’m already noticing a difference 💪🏼 #vibrationplate #lymphaticdrainage #nervoussystem #lymphaticsystem #morningroutine #fyp ♬ original sound – Runway walksss🤩

This resurgence fits into a contemporary vision of longevity based on continuous optimization. On TikTok, the practice is never isolated: you don’t “just” do vibration—you stack benefits. It’s common to see users wearing an LED mask during sessions, practicing breathing exercises, listening to health podcasts, or activating lymphatic drainage—all at the same time.

The body becomes a multitasking platform, where every minute must deliver maximum results.

@juliaglowguide Reason to invest in a vibrating plate 👇🏼 Most people don’t realise your lymphatic system and nervous system are deeply connected and both are key for feeling regulated, radiant, and confident in your body. ✨ The vibrating plate might look like a funny gadget, but it’s actually one of the most underrated tools for full-body healing and energy flow. Here’s why ⤵️ 🧠 Nervous System Regulation: The rhythmic vibration sends micro-signals through your body that stimulate the vagus nerve, the main nerve responsible for taking you out of survival mode and into rest-and-digest. That means: less anxiety, more calm energy, and improved mood + focus. 💧 Lymphatic Drainage & Detox: Your lymphatic system doesn’t have a pump like your heart. It relies on movement and muscle contraction to flush toxins, excess fluid, and inflammation. The vibration helps drain lymph fluid more efficiently, reducing puffiness, bloating, and water retention (especially in the legs + belly). 💪 Cellular Activation & Recovery: Even short sessions improve blood circulation, oxygen delivery, and muscle tone great for anyone who feels sluggish, inflamed, or tense. When combined with breathwork, red light therapy and somatic movement it becomes a powerful morning nervous system reset that rewires your body to feel safe, open, and magnetic. So yes… if your neighbours aren’t a little concerned about your morning routine you’re doing it all wrong ✨ #morningroutine #wellness #glowup ♬ Maui Wowie – Kid Cudi

Between fitness nostalgia, soft biohacking, and an obsession with “better aging,” vibrating plates tick all the boxes of today’s TikTok wellness culture. They perfectly illustrate this new equation: do more, in less time—and above all, age better.

Yesterday’s gadget thus becomes today’s longevity-friendly tool.