TikTok Beauty Trends – June 2025

Every month NellyRodi beauty experts show you a selection of the most interesting trends on TikTok. Here’s the update for June 2025!

Since early June, the hashtag #GuavaGirlSummer has taken over social feeds, quickly establishing itself as the dominant color trend of the season. The look is unmistakable: coral-pink cream blush, glossy lips, dewy eyelids, and milky peach-sorbet nails. This pink-coral hue is less polished than 2024’s tomato red and softer than last summer’s “brat green.” The goal is to capture the fruit’s glow without overcomplicating things.

The numbers reflect the trend’s momentum: an unboxing video of Summer Fridays’ Pink Guava Balm nears 380,000 views, and a reel featuring the “Guava Jelly” nail polish has surpassed 200,000 views in just five days. On platforms like TikTok, monochromatic tutorials and “guava glow” playlists are multiplying. Teens and beauty creators alike show how to achieve an effortless “just-back-from-the-beach” glow using just three products (blush, gloss, scented mist).

@anotherversionofnyla new obsession don’t mind my burn just in my influencer era. #lipbalm #summerfridays #makeup #summer #beauty ♬ original sound – gracie

Beyond color, the trend points to two key social dynamics. First, the rapid succession of “fruit summers” reflects a craving for light, easily refreshed rituals: with travel costs rising, a vibrant shade can transform the everyday into a tropical escape. Second, the aesthetic borrows from Latin American culture—where guava originates—evoking festive, sun-soaked vibes that Gen Z increasingly embraces in fashion and beauty. The idea isn’t to flaunt unattainable luxury but to infuse everyday moments with feel-good, vitamin-rich optimism.

On the industry side, the response has been swift. Guava-infused lip balms, cream blushes, and hair-body mists are hitting shelves in compact formats and mid-range prices. Unexpected collaborations are emerging too: lip gloss lines co-branded with drink chains, fragrances translating guava into granita or body mist notes. The strategy is clear: sensorial textures, instantly gratifying scents, and guava-pink packaging turn makeup touch-ups into mini-escapes.

With Guava Girl Summer, beauty in 2025 is all about accessible freshness: a few coral-pink dabs are enough to spark joy, recall the fruit’s vitamin C, and deliver a one-way ticket to the tropics—no passport required.

@cirquecolors we heard it’s guava girl summer & we love a pink jelly! 💕👀 featuring guayaba jelly by @Elizabeth #nails #guava #summernails ♬ sonido original – sin nombre

Before being blocked in early June, #SkinnyTok had already amassed over 50,000 videos—enough to resurrect the age-old mantra: “be thin at all costs.” Even without the hashtag, the trend survives through alternate spellings, as the algorithm continues promoting under-calorie “what I eat in a day” vlogs and 4 a.m. workout routines.

Its key figures play a game of cat and mouse. Banned from TikTok in September 2024, influencer Liv Schmidt has since grown her Instagram following from 67,000 to over 320,000. Her YouTube video “How to Create a Skinni Body on a Budget” reached nearly 50,000 views in a week, and access to her private coaching group is reportedly priced at $2,900 per month. Inside these closed spaces, sub-1,000 calorie menus are framed as proof of “discipline,” far below healthy dietary recommendations.

Health professionals are raising alarms: according to the National Alliance for Eating Disorders, one in five help-line calls now mentions SkinnyTok. Hospitalizations for eating disorders among teenage girls have doubled between 2019 and 2024, and studies confirm that just a few minutes of exposure to such content can significantly damage body image.

Why the resurgence? The widespread use of GLP-1 injections (like Ozempic or Wegovy) reinforces the illusion of a body easily molded at will; a more conservative sociopolitical climate reframes thinness as a virtue of control; and both platforms and creators have refined monetization strategies: subscriptions, trackers, 30-day challenges—every view pays.

TikTok, Instagram, and YouTube now show warning banners and restrict certain content, but moderation remains reactive. Banning a hashtag doesn’t remove the economic engine behind such videos—especially when their messages (“drink tea,” “walk 15,000 steps”) are cloaked in wellness.

For brands, this is a minefield. Appearing next to guilt-inducing content invites instant backlash; looking away allows extreme promises to flourish unchecked. The smarter move: steer clear of ambiguity, promote body diversity, support eating disorder prevention efforts, and reiterate—with visuals—that bodies are to be fed, protected, and respected—not reduced.

SkinnyTok is a stark reminder: no viral trend is ever harmless. As long as thinness remains a symbol of worth, algorithms will find new fronts—under the guise of “wellness,” “discipline,” or “self-care.” The challenge for platforms and brands alike is to prove that well-being isn’t measured in inches, but in safety, health, and self-respect.

Several factors are driving this rise: extreme heat, air conditioning, frequent travel—all call for ultra-light hydration that doesn’t leave a greasy finish. Meanwhile, formulations have leveled up. Today’s mists feature ingredients like ectoine, ceramides, beta-glucan, and niacinamide—actives once reserved for serums that now help strengthen the skin barrier, reduce moisture loss, and calm redness. The result: one spritz refreshes the complexion, sets makeup, and revives glow on the go.

@roshellefloress Dare I say drop of the summer @rhode skin @Hailey Bieber #makeup #firstimpression #rhodeglazingmist #rhode #glazingmist ♬ original sound – Ro ❤️‍🔥

Rhode encapsulates this shift with its upcoming Glazing Mist (launching June 24), which promises a “glazed donut glow” via a ceramide-ectoine blend approved by the National Eczema Association. Its ultra-fine mist can even blend seamlessly over foundation. Kopari’s Sunglaze Sheer Setting Mist SPF 50 targets the urban beachgoer, offering UV protection, a glass-skin finish, and hydration via hyaluronic and polyglutamic acids. From Charlotte Tilbury to Peach & Lily to Tatcha, brands are carving their own angles—whether it’s cryo-like coolness, antioxidant shields, or ceramide-peptide cocktails for sensitive skin.

For the beauty industry, the challenge isn’t launching “just another mist” but delivering a holistic experience: cloud-like diffusion (no droplets), refillable pocket-sized formats, and social-ready cues like the “mid-day mist check.” Retailers see it as the “mascara of skincare”: a €25–35 gateway product that introduces customers to the broader range. Travel sets and “spritz & glow” kits can turn impulse buys into rituals.

Usage-wise, the face mist is now a chameleon step: used after cleansing to prep the skin, between meetings to offset air-con, or over makeup to boost radiance. This quick, portable, sensorial gesture fits today’s need for streamlined yet effective routines. Mastering the hydration pause—with credible ingredients—may well be the key to lighting up the entire skincare category this summer.