Zoom on Gen Alpha

Number of pages :

October, 2026

They’re the generation we worry about… but there’s another way to see them: cultured, incredibly perceptive and irresistibly funny.

Let’s decode today’s teens’ codes and aspirations to understand the world of tomorrow.

Zoom on Gen Alpha

Number of pages :

October, 2026

WHAT WILL YOU LEARN ?

Who are their parents, and what role do they play in their development and decision-making?
What defines them as a generation?
How do they relate to others, the future, consumption, work, money…?
What are their cultural references?
How can brands earn their respect?

WORKSHOP WITH A NELLYRODI EXPERT

Let's organize a presentation with your team!

Offer your teams the opportunity to benefit from an in-depth presentation of our study, followed by a personalized discussion session with one of our experts at NellyRodi.

2 hours to fully assimilate the study’s findings and grasp the precise implications for your company.

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