Adapta, a startup helping fashion houses go greenNews
Adapta will be holding its fourth exclusive flash sale from November 30 to December 9, 2020. This type of operation – limited in time and run only online– is new to this market.
Adapta, a startup helping fashion houses go green
After a decade spent working in leather goods for luxury majors – Hermès, Chanel and Céline – Virginie Ducatillon noted that a large proportion of the high-quality leathers produced were not being used or were being disposed of. Concerned about the environmental impacts of the fashion industry, she set out to optimize the sourcing of materials and avoid waste. In 2018, she founded a startup named Adapta to encourage luxury houses to source upcycled materials. Specifically, her business specializes in finding and recovering fine materials and making them available to luxury companies.
For nearly two years, Adapta has been carrying out its mission: it locates premium leathers in the sleeping inventory of luxury suppliers, selects the finest and ensures their traceability and quality. This innovative model of intermediation between leather suppliers and fashion designers is a notable asset in the march to achieve sustainable design.
Adapta holds 4th exclusive online flash sale
Adapta will be holding its fourth exclusive flash sale from November 30 to December 9, 2020. This type of operation – limited in time and run only online– is new to this market. It will offer access to large quantities of exceptionally fine materials at prices from 30% to 70% below market value.
Via its system of exclusive flash sales, Adapta caters to brands wishing to engage in more sustainable sourcing. It aims to:
> Offer access to fine materials (some of which would have otherwise been destroyed) from the dormant inventory of luxury houses in sufficient quantities and at affordable prices.
> Recognize the specific requirements and brand DNA of client companies when selecting leathers prior to the flash sale.
> Help brands bring about change via an agile market offer that takes their constraints into consideration (e.g. price positioning and costs, relocalization of production and length of decision-making processes).
> Help brands educate their own clientele about how the choice of materials affects the eco-impact of the fashion sector and the advantages of recovering and reusing already-manufactured materials.
>> Click here to gain access to Adapta’s exclusive flash sale
Learn more about Adapta’s philosophy by watching our Masterclass featuring Virginie Ducatillon on replay on IGTV @nellyrodi