
An interview with Charlotte Boisdron, NellyRodi’s new Consulting Director
The NellyRodi team is delighted to welcome new Consulting Division Director Charlotte Boisdron. Get to know her with this Q&A.
Could you please introduce yourself in a few words?
I was born in the north of France, grew up abroad – in Brazil, the United States, and Singapore – and started my career in China. This cultural diversity has shaped my identity into one that is adaptable and multifaceted. I love observing the world and people to understand others, act as an interpreter, and find a common language.
It was with this mindset that I began working in brand strategy consulting in 2006 (almost 20 years ago!) in Shanghai. I had studied Mandarin and had the basics to speak, read and write, but I still needed to grasp lifestyles, emotional triggers, and the nuances of messaging to connect brands with local cultures. It was an amazing playground!
I’ve now lived in Paris for over 15 years and continue to decipher codes, symbols and social changes to help brands plan their future and define their strategies. To recharge, nothing beats being by the sea in Brittany, that’s where I feel my best!
You worked at NellyRodi in 2016–2017. What has changed at NellyRodi over the past eight years?
The setting! The new offices at the Hôtel Cromot du Bourg are absolutely stunning, historic and contemporary at the same time, and an ideal place for conversations and meetings. These offices reflect NellyRodi’s upscale evolution, with an increasing number of luxury clients and a dedicated new focus. Another major change is the B Corp certification, which underscores the agency’s commitment to greater responsibility.
What hasn’t changed is the vibrant ecosystem of intelligence, though, of course, it has been refreshed with new talents. Some team members are still here, while others have moved on.
You’re joining NellyRodi as the Director of Consulting Activities. What do you think brands need most right now?
Vision and applied foresight to anticipate strategies and make informed decisions. In other words, they need a guide to help navigate the profound transformations companies must undertake in response to today’s polycrisis: AI, political instability, inflation, climate change and more.
Brands need to be culturally relevant and avoid missteps, and they must resonate in a digital world where microtrends evolve at a frantic pace. Identifying the right levers for growth still hinges on understanding how times change. This is NellyRodi’s strength: inspiring creative industries by merging insights, strategy and creativity.
What would you like to develop or launch at NellyRodi in 2025? Is there a dream project you’d like to work on?
Every project and study at NellyRodi is fascinating! I’m already eager to amplify everything that is powerful and useful for brands. I also plan to introduce consulting tools and methodologies that are intuitively enhanced by CSR principles to ensure our commitment translates into actionable strategies and to foster the development of sustainable brands. And while it may seem paradoxical, exploring the integration of CSR initiatives with AI is a path worth pursuing.
As for a dream project: continuing to work internationally, especially with emerging markets. I don’t know the African continent well enough, and I dream of discovering its richness through consulting missions. From heritage to emerging talent, I’d love to humbly contribute to promoting and valuing local creative industries.