NellyRodi joins the Ifop Group
Paris, 8 September 2026 – NellyRodi joins Ifop. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
Maison NellyRodi, founded by Nelly Rodi, has asserted itself as a reference in the field of sociocultural and design trends forecasting, helping brands shape their strategy, innovation and creations.
Being renowned for its long-standing beauty, luxury, fashion and lifestyle expertise, NellyRodi is now broadening the scope of its know-how well beyond these sectors, as the challenges inherent to desire, experience and differentiation become decisive for all brands.
The strength of a group, the agility of expert Maisons
With Ifop, Sociovision, Occurence, Deep Opinion and Brainvalue, Ifop Group has built a consortium of expert and complementary brands, whose know-how can be astutely combined to provide individual clients with the most relevant combination of expertise. NellyRodi now enables to take this model one step further and subsequently enhance the breadth of the group’s expertise.
Further enhanced consulting capacity
With NellyRodi’s know-how, Ifop Group has increased its capacity to assist its clients throughout the entire value chain, in particular by reinforcing its ability to anticipate transformations and helping brands take advantage of new areas of development and creation opportunities.
The power of the data available to the Group, combined with extensive quantitative, qualitative, human and social sciences, as well as strategic planning expertise, further enhanced by NellyRodi’s unique know-how, enables to produce augmented insights, capable of shedding light on the present and on evolutions to come. The ambition of the Group is thus to help brands imagine their future and ensure this transforms into growth opportunities.
An alliance founded on the same culture of excellence and close ties
Over and beyond the complementarity of expertise, this new alliance continues to abide by an unwavering fundamental principle: the power of the Group must not overshadow the uniqueness of each of its brands.
NellyRodi will thus preserve its identity, its DNA and its culture, while drawing on the power of the Group, its data, its expertise and international scope, to accelerate its development. This is an alliance buoyed by common values – excellence, passion for the profession, open-mindedness and curiosity – and the same conception of close, personal and long-standing ties.
A new momentum driven by Nicolas Riou at Group level
Pierre-François Le Louët remains at the head of NellyRodi under the coordination at Group level of Nicolas Riou, CEO of Brainvalue, which joined Ifop Group in 2023. His mission will be to coordinate the development of NellyRodi, while remaining watchful of its identity and uniqueness, and promote synergy with Brainvalue and all the Group’s expertise.
With NellyRodi, Ifop Group is pursuing its ambition to build a unique Group, drawing on its DNA that harbors unparalleled knowledge of society and individuals, as well as on its 400+ employees and passionate experts, and to ultimately transform this into value for its clients.
About Ifop Group: Founded in 1938 by sociologist Jean Stoetzel, Ifop pioneered the survey method and was the first to conduct public opinion polls in France. Over the years, Ifop has grown across Europe, the United States, and China as a specialist in consumer and citizen insights, evolving into a multi-expertise group integrating Sociovision, Occurrence, Deep Opinion, Brainvalue and now Nelly Rodi. Guided by the conviction that people drive the world, and driven by a passion for humanity, a culture of expertise, objectivity, and a sense of inquiry, Groupe Ifop aims to connect with people and, by decoding their expectations, attitudes, and behaviors, supports clients globally in uncovering the drivers that create value and carve a path toward a positive future.
About NellyRodi: NellyRodi, founded in 1985 by Nelly Rodi, a visionary figure in the fields of fashion and design, is one of the pioneering forecasting and consulting agencies for the creative industries. Having acquired long-standing expertise regarding the analysis of creative trends, the agency has gradually developed a unique approach blending creation, market research and understanding of consumer behavior, which enables it to decipher the evolution of society and anticipate future expectations. Over the years, NellyRodi has expanded its expertise and reach on an international scale, with a presence in Paris, Los Angeles and Tokyo in particular, and now works with all brands seeking to connect emotionally with their customers and establish their cultural relevance. Through their studies, trend books and consulting missions, NellyRodi helps its clients define their brand strategies, develop their product and service ranges, and refine their business models.
