BEAUTYLAB FALL-WINTER 2024/25
This new BeautyLab trend book, puts in perspective the inspirations, behavior, gestures, rituals and materials that will have an impact on the beauty and personal care markets (makeup, skincare, bodycare, hair products, perfume …) It offers a creative scenarization of Beauty looks with inspirational mood boards, color ranges, harmonies, material effects, packaging and materials for the beauty world.
A season placed under the sign of FANTASM!
Guided by our phantasms, this exploration, hovering between the real and the unreal, dream and reality, yesterday, today and tomorrow, would enable us to… weave ties around fairytales and other traditional legends, whether they be reassuring or disturbing (WONDERLAND); build an unprecedented world where opposites are drawn together, rather than confronting one another, and where harmonious cohabitation is possible (UTOPIA); dream of eternal life, where beneficent science would help eliminate frictions and heal the ills of our times (ETERNITY); or set out to discover parallel worlds, delve into esoteric philosophies and explore the sphere of sultry seduction (SPELL).
A season placed under the sign of FANTASM!
Guided by our phantasms, this exploration, hovering between the real and the unreal, dream and reality, yesterday, today and tomorrow, would enable us to… weave ties around fairytales and other traditional legends, whether they be reassuring or disturbing (WONDERLAND); build an unprecedented world where opposites are drawn together, rather than confronting one another, and where harmonious cohabitation is possible (UTOPIA); dream of eternal life, where beneficent science would help eliminate frictions and heal the ills of our times (ETERNITY); or set out to discover parallel worlds, delve into esoteric philosophies and explore the sphere of sultry seduction (SPELL).
