LIFE & STYLE 2026
Number of pages : 172
Dimensions : 42 x 32 x 7 cm
Weight : 2,8 kg
A TOOL FOR THINKING THE FUTURE
![Life style cahier de tendances année 2026](https://nellyrodi.com/wp-content/uploads/2024/06/Capture-décran-2024-06-25-à-14.50.40-800x310.png)
4 consumer archetypes
The Life & Style trendbook is organized around 4 consumer archetypes that synthesize society’s major evolutions: new aspirations, consumer behavior, relationship to environmental and social issues, modes of communication and new ways of living.
This segmentation of tomorrow’s customers will help you stay one step ahead in terms of your product and service offering, your marketing strategy and your brand image.
![Tisser des grands récits](https://nellyrodi.com/wp-content/uploads/2024/06/Capture-décran-2024-06-25-à-14.56.02-800x309.png)
Revolutionary inspirations
All year round, NellyRodi’s experts scour the planet in search of the most avant-garde initiatives: those that foreshadow tomorrow’s world.
These initiatives are grouped into 11 major fields of creativity: Art, Architecture, Decoration, Design, Retail, Mobility, Technology, Fashion, Beauty, Gastronomy and Leisure.
They are accompanied by a selection of multiple portraits of new personalities to follow – artists, craftsmen, designers and engineers.
![Déchets composits](https://nellyrodi.com/wp-content/uploads/2024/06/Capture-décran-2024-06-25-à-14.58.50-800x309.png)
Sensory stimulation
The Life & Style trendbook is designed as a catalyst for creativity: we’ve worked with neuroscientists to ensure that this tool awakens your senses, your emotions and your brain. This is achieved through a choice of powerful images, carefully selected semantic fields, materials to touch and even hear, and a host of cultural references to stimulate your knowledge and sensitivity.
![Les](https://nellyrodi.com/wp-content/uploads/2024/06/Capture-décran-2024-06-27-à-10.35.20-800x310.png)
What's new ?
– Interview with a doctor of neuroscience
– The 15 hot topics of 2026 presented in easy-to-understand “cross-cutting stories” (why 2026 and what opportunities arise from it?)
– From MEGATRENDS to TRENDS: a new approach to deciphering the future
– Our bias has been asserted and structured to offer a clearer and more precise vision: From Trends to business
– The CSR dimension (materials & talent references) reinforced by our membership of the B Corp community
Translated with DeepL.com (free version)
HOW TO USE IT
THE CONSUMER PROFILES OF 2025
Le mot d'ordre :FOCUSRefocusing on essential priorities for a better understanding of a complex, teeming world.
![Profil nommé les recodeurs](https://nellyrodi.com/wp-content/uploads/2024/06/p23-1-500x500.jpg)
THE RECODEURS
Sacralize norms
Be solidary and select
Revalue effort
![Profil nommé les fantasques](https://nellyrodi.com/wp-content/uploads/2024/06/p23-2-500x500.jpg)
THE WHIMSICALS
Cultivate gentleness
Access ourselves
Weave grand tales
![Profil nommé les affranchis](https://nellyrodi.com/wp-content/uploads/2024/06/p23-3-500x500.jpg)
THE FREETHINKERS
Express our dark side
Seize opportunities
Boost our “creactivity”
![Profil nommé les radicaux](https://nellyrodi.com/wp-content/uploads/2024/06/p23-4-500x500.jpg)
THE RADICALS
Decode beliefs
Exalt isolation
Solve through excess
ENVIRONMENTAL IMPACT
kg of CO2 emissions per trendbook or the equivalent of:
Pairs of tennis shoes
T-shirts
Our efforts to reduce our trendbooks' impact
We know we aren’t perfect, but we’re very concerned about doing everything possible to lessen our impact on the planet.
Here are some things we’ve already accomplished:
- We use recycled paper and cardboard.
- We’ve eliminated plastic packaging and replaced it with organic, compostable materials.
- We’ve chosen 100% recycled ink.
- Our fabrics are sourced and dyed in France using responsible processes.
- There’s no dead stock. Our trendbooks are systematically recycled by ESAT L’Envol, who employs 135 disabled workers.
OUR OTHER TREND BOOKS
See all trend books![agence NellyRodi Grand Salon](https://nellyrodi.com/wp-content/uploads/2023/06/Groupe-de-masques-94-1400x593-1-1400x500.png)
A CONSULTING AGENCY FOR BUSINESS STRATEGY AND CREATIVITY
Discover the agency
![Certified_B_Corporation_B_Corp_Logo_2022_Black_RGB.svg](https://nellyrodi.com/wp-content/uploads/2024/03/Certified_B_Corporation_B_Corp_Logo_2022_Black_RGB.svg_.png)