Watches & Jewelry's New Era
Watches & Jewelry’s New Era
Brands are reinventing themselves and pushing back the limits of their creativity around jewelry and watchmaking - an industry that remains buoyant in an uncertain economic climate.
Number of pages : 49
WHAT WILL YOU LEARN ?
- What are the challenges facing the jewelry and watchmaking industries in the future?
- How can heritage and innovation be blended for established brands, and what role can smaller brands play in this highly dynamic competitive environment?
- What are the new codes of desirability, and how do we tackle issues such as masculinity, new wearables, muses and desirable ethics?
- How do you best embody your brand, and what marketing and creative levers should you use to gain impact?
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