Weekly Debrief #21
This week on the NellyRodi Radar…
A new platform developed by a former L’Oréal brand manager wants to make e-commerce social by letting users shop online in groups.
If fashion is above all a look at our time, the one we are living in today will undoubtedly imprint in its iconography a brand of its own. The campaigns carried out during the confinement are the most tangible evidence of this, immortalizing a parenthesis and, probably, a pivotal moment for the industry.
Capsules to swallow to pluck out fine lines, ampoules to dilute to radiate your complexion, chewing gum or chocolates to eat to protect your skin… What if beauty really came from the inside?
Cover image credit: © Dor Esht/Squadded Shopping Party