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Digital 01.17.21

Weekly Debrief #23


This week on the NellyRodi Radar…

E-commerce figures in France in 2020

The French Institute of Fashion figures are clear: in April 2020, internet shopping grew by an average of 57 per cent. This figure concerns all distribution channels of the clothing industry.

Why are fashion brands turning into new Ministries of Culture?

In order to create more and more desire around their collections, more and more fashion brands are calling on creative people from other artistic fields. In this age of the cultural whole, they are increasingly competing to capture our attention and seduce our intellect. Sometimes this can lead to a distancing from the product.

Racism in the United States: “Don’t Do It”, says Nike, Adidas retweete

“For once, Don’t Do It… Don’t pretend that there isn’t a problem in America,” Nike tweeted Friday night in a spot that hijacks its Just Do It slogan, in reference to the death of George Floyd, the African-American whose death at the hands of the police sparked a wave of riots in the United States.

The tech behind ‘social-distance selling’

The pandemic has been credited for accelerating e-commerce, but as stores begin to reopen, tech is also pushing innovation in physical retail.

Free hygiene protection tested in France from September onwards

On the occasion of International Menstrual Hygiene Day, Thursday 28 May, the government announced measures against menstrual precariousness, which affects 1.7 million women in France.

It’s out of season! And Gucci says so…

The fashion industry – like others – has been shaken by the crisis. Will post-Covid fashion be more responsible? We hope so. In the meantime, Gucci gives the LA: the Italian luxury house announces it will stop the “seasons”.

More news

Reconciling creation and responsibility

As a B Corp, NellyRodi is part of a global community of companies that adhere to high social and environmental standards.