Weekly Debrief #29News
This week on the NellyRodi Radar…
Much has been said – and rightly so – about the marriage of fashion and fine arts at Paris Fashion Week, the first exclusively digital season in the history of men’s fashion. While fashion is generally regarded as an applied art, never before has its distance from the fine arts seemed so tenuous as in this series of virtual presentations.
After the amazement of the intense and rich opening day, the second day of the digital Haute Couture let us glimpse, this Tuesday, July 7, the first flaws of the all-digital and of this Parisian week deprived of physical fashion shows, with videos sometimes repetitive and not very inventive, alternating fortunately with a few pearls.
The digital artist, who has already seduced singer Grimes and model Kendall Jenner with his 3D filters, is inventing the future of fashion and beauty with futuristic concepts: halfway between physical and virtual reality.
A Vogue Business survey shows that despite shocking claims about the fast fashion’s supply chain in Leicester, young consumers are still buying.
Arriving like a cannonball, the coronavirus has redrawn the contours of a new world: confinement, teleworking, social distancing, strong economic slowdown. It has also changed the expectations of cosmetic users. And if the professionals of the industry want to respond to them as well as possible, it is imperative to have all the information in hand. On the occasion of the WEG Beauty Day digital event, Audrey Roulin, Beauty Department Director at Nelly Rodi, drew a portrait of the beauty consumer after covid 19.
The various French fashion federations (women’s ready-to-wear, men’s clothing industries, haute couture fashion and luxury…) commissioned a major study from Kea & Partners and the IFM (Institut Français de la Mode). The aim of this study is to identify the keys to success for fashion companies and brands.
Cover image credit: © Johanna Jaskowska