Unfolding Gen Z Beauty

• Portrait of these new consumers → understanding this generation’s relationship with beauty and its consumption habits through key figures.
• Regional contexts → a summary of beauty expectations and uses by country.
• Deciphering new consumer expectations → identifying the 5 main expectations as keys to understanding this young generation, supported by figures.
• Analysis of 5 consumer archetypes → understanding different visions of beauty that are aspirational for Gen Z through numerous examples (products, activations, personalities…) and identifying affiliated business opportunities to inspire decision makers in the operational deployment of their strategies.

Offer your teams the opportunity to benefit from an in-depth presentation of our study, followed by a personalized discussion session with one of our experts at NellyRodi.

2 hours to fully assimilate the study’s findings and grasp the precise implications for your company.