Unfolding Gen Z Beauty

Field survey: quantitative online study conducted in March 2023 among 2,694 consumers aged 15-26 in 5 countries (France, United States, China, United Arab Emirates, India).

Number of pages: 90

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Unfolding Gen Z Beauty

Who are the Gen Z? What are the new expectations of this generation and how are they reshaping the beauty industry? Discover the challenges facing the beauty sector in its broadest sense - skincare, make-up, fragrance, hair care - and the opportunities this presents for brands.

Field survey: quantitative online study conducted in March 2023 among 2,694 consumers aged 15-26 in 5 countries (France, United States, China, United Arab Emirates, India).

Number of pages: 90

Clear

WHAT WILL YOU LEARN?

  • Portrait of these new consumers → understanding this generation’s relationship with beauty and its consumption habits through key figures.
  • Regional contexts → a summary of beauty expectations and uses by country.
  • Deciphering new consumer expectations → identifying the 5 main expectations as keys to understanding this young generation, supported by figures.
  • Analysis of 5 consumer archetypes → understanding different visions of beauty that are aspirational for Gen Z through numerous examples (products, activations, personalities…) and identifying affiliated business opportunities to inspire decision makers in the operational deployment of their strategies.

WORKSHOP WITH A NELLYRODI EXPERT

Let's organize a presentation with your team!

Offer your teams the opportunity to benefit from an in-depth presentation of our study, followed by a personalized discussion session with one of our experts at NellyRodi.

2 hours to fully assimilate the study’s findings and grasp the precise implications for your company.

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