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12.02.22

TIKTOK BEAUTY TRENDS - DECEMBER 2022

Each month, NellyRodi beauty experts present their selection of the most interesting trends seen on TikTok. Here’s what’s happening in December 2022!

CRYING MAKE UP

The CryingMakeUp hashtag has around 6.2 M views on TikTok. The idea is simple: reproduce the look of sadness on your face with glassy eyes, flushed cheeks, and swollen lips that make you look like you’ve been crying. Some internauts on TikTok are rejecting perfection and accepting their fragility. Once again, being vulnerable and accepting it are on-trend.

@daniellemarcan tbh i have this look everyday #makeup #beauty ♬ 505 Sped Up – @w444nd

@sarahnewsfx My everyday routine:) #cryinggirl #makeup ib: @uniquelytyana @zoekimkenealy ♬ Reckless – Madison Beer

I’M COLD MAKE UP

Winter is coming, and the “cold make up” trend already has 8.1 M views on TikTok. The goal is to imitate cold’s effect on skin with rosy cheeks and lips. Here’s a chance to use your blush on cheekbones and even eyelids.

@jmdimov winter is coming❄️ ib @zoekimkenealy #makeup #wintermakeup #fypシ #fyp ♬ original sound – ci

@zoekimkenealy Replying to @ellaphase Cold girl makeup with a tired girl twist ❤️ Its skipping the blush on the cheeks in an effort to keep up with the dead look, but focusing the blush on the nose and under the eyes. #coldmakeup #coldgirlmakeup #tiredmakeup #deadmakeup #benefitcosmetics #colourpopcosmetics #maccosmetics #milanicosmetics #makeupforever ♬ Don’t Believe – Vashti Bunyan

SEA MOSS

What’s the latest ingredient for sublime skin, a superb libido, and extraordinary fertility? It’s sea moss, an algae treatment to prepare at home. #SeaMoss has amassed 432.2 M views, and #SeaMossBenefits boasts 82.3 M views. Sea moss adepts are fond of describing its unappealing taste but outstanding effects. One must suffer to be “that girl.”

@conciousmb Sea Moss Gel Tutorial Clear Skin 🤩 I get it from @Health & Nutrition 🌱 ❤️ #seamossgel #clearskin #howtotiktok #tutorial #fypシ゚viral #fypage ♬ Forget – XXKATUSJINSUX

@stephrobinnson Have you tried sea moss??? What did you think? #fyp #seamossgel #seamoss ♬ original sound – Steph Robinson

POP ART NAILS

TikTok is home to a big community of experts, especially on beauty. The platform’s nail art connoisseurs are currently exploring Pop Art and the movement’s trompe l’oeil techniques.

WEDNESDAY ADDAMS

TikTok trends are often tied to our cultural context, and the most popular TV series are no exception. Right now, it’s the Wednesday series that’s the star of the platform’s For You pages, inspiring make up aficionados to reproduce Wednesday Addams’ look. The codes are simple: under-eye bags, dark eyes, a pale complexion, red lips, and exaggerated contouring.

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