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Stay aware to be prepared.
Stand out from the crowd, stay true to your style.
Dare to reinvent yourself.
Pilot – Life & Style – Men's edition – Women's edition – Colors – Prints – Lingerie – Fabrics – Decor & Atmosphere – Beautylab(R) – NellyRodiLab.comNellyRodiLab.com
A network of experts
Consumer focus group
Our mission includes backing up our in-depth forecasts with targeted qualitative and quanti-tative research using:
(anthropologists, sociologists, semiologists, economists, philosophers, designers, trendsetters) from a wide range of fields who closely monitor changes in society, formulate potential scenarios and write detailed analyses supported by research.
that confirm and add detail to these potential scenarios.
that provide valuable data for our brands and products consulting missions.
The NellyRodiLab digital platform breaks down new consumer attitudes, emerging trends across creative culture (lifestyle, fashion, beauty, colors, talents, etc.) and strategic marketing innovations (offer, communication, distribution and digital strategies; analyses of market shifts) on a daily basis. This vision is rounded out by city guides that bring together the most inspiring places to go in the world’s creative capitals, as well as NellyRodi’s digital e-trendbook publications. Daily Food for Creative Minds.
A trend forecasting agency established in 1985 with a passion for the future. A pioneer in envisioning and understanding a world where consumer behavior influences fashion and all the lifestyle sectors. We assess and analyze this newly hyper-connected, ultra-competitive and globalized world where, now more than ever, brands need intelligence and clarity to act with finesse. Stand out from the crowd. Stay on the cutting edge.
We observe and predict to inspire our clients’ creativity and boost their growth. With our 360° global forecasting vision and forward thinking, we participate in building their future. Whether it’s new consumer behavior, new strategies, new products or new distribution methods, we’re here to assist. With our forecast publications and a made-to-measure consulting service for ongoing support, we help clients anticipate and innovate. We analyze their best interests to protect them over the long term.
Insatiable curiosity. A focused cross-disciplinary approach reflecting our passion for today’s world. Intelligently designed methodologies that we constantly refine and expand. Proven, effective tools. Our expertise is targeted to better serve brands so that, working together, we can identify the best long term solutions and implement them at just the right moment.
At the heart of NellyRodi is an international network of talent permanently in touch with everything that’s being created, emerging and happening around the world. This cosmopolitan group of trendsetters, experts, researchers and thinkers covers all fields of expertise and all the contemporary creative industries. Our team seeks out the first indications of change to stay ahead of the game.
Created in 1985, the agency is the product and signature of Nelly Rodi,a vibrant personality with a visionary approach, professional experience in the textile industry and a decade as Director of the Comité de Coordination des Industries de la Mode, the first trend forecasting agency founded in the 1950s.
What immediately set nellyrodia part from other agencies started in the mid 80s was a new way of working based on a two-pronged intuition about fashion.
With this unique insight, the agency’s analyses take into account not only creative talent but also consumer behavior and marketing phenomena. This approach is not just for fashion and textiles, but also applies to a person’s wider choices and overall Lifestyle. The agency pioneered the use of sociological analyses in its forecasts and the core of its work centers on trend books and consulting services for textiles, fashion, interior design and beauty. During the 1990s and 2000s, the agency’s activities expanded to other areas of forecast research like men’s fashion, lingerie, design, technology, food and media.
The essence and importance of these innovations?
The 1993 creation of Marketing-Style®, an exclusive, groundbreaking process combining creativity, marketing and consumer attitudes to explain why trends happen and how consumers view them. This integration of marketing concerns was reinforced with the arrival of Pierre-François Le Louët in 2001. He was appointed President in 2003, and under his guidance the agency strengthened its understanding of the sociological influences on lifestyles, expanded internationally and elaborated future goals, especially the annual “Rencontres pour I’Innovation (Meetings for Innovation)”. The Observatoire des Styles (Style Observatory), created in 2010, led to the 2011 launch of a Research Department dedicated to honing the agency’s in-depth forecasting methodologies, validating recommendations and expanding the work of the NellyRodi experts - all to better serve clients.
NellyRodi’s pride in its Parisian culture and its allegiance to the energetic creativity and cultural wealth represented by the capital led to the creation in 1987 of its foreign subsidiary, NellyRodi Japon. And throughout the 90s the agency established an important network in 20 countries.
These passionate, curious globetrotters are perpetually on the look-out for emerging, solidifying and evolving trends in all fashion and lifestyle sectors. The NellyRodi team is composed of diverse professionals.
1,200 clients. 100 consulting missions yearly.
The NellyRodi group includes a network of international representatives and freelancers in 18 countries and four continents. as liaisons between the Parisian office and foreign clients, their responsibilities include monitoring local products, talents and trends as well as pinpointing and interpreting emerging trends and ideas throughout the world.
NellyRodi’s Japanese subsidiary was established in Osaka in 1987 and subsequently moved to tokyo. Though the agency began by providing analyses and infor-mation to the new, rapidly growing, trend hungry Japanese ready-to-wear brands, its expertise was soon sought by all of the country’s traditionally avant-garde fashion, beauty and lifestyle industries. Since 2008 the three person annex has partnered with the Japanese distribution specialist DE A I.