New Commerce
New Commerce
Retail is still undergoing a revolution. We urgently need to forget what we've learned about commerce, and re-compose customer experiences that are effective, desirable and unique.
Number of pages : 124
What will you learn?
A unique analysis of developments in the retail sector, highlighting:
- changing consumer expectations in a socio-economic context that is more uncertain than ever;
- new winning online and offline distribution strategies and new retail frontiers (Metavers, NFTs, Live Commerce, Social Commerce…);
- innovations in customer relations and new roles for sales teams;
- new business models and associated KPIs;
- the end of the traditional buying tunnel;
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