New commerce - étude NellyRodi

New Commerce

Number of pages : 124

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New Commerce

Retail is still undergoing a revolution. We urgently need to forget what we've learned about commerce, and re-compose customer experiences that are effective, desirable and unique.

Number of pages : 124

Clear

What will you learn?

Sommaire New Commerce

A unique analysis of developments in the retail sector, highlighting:

  • changing consumer expectations in a socio-economic context that is more uncertain than ever;
  • new winning online and offline distribution strategies and new retail frontiers (Metavers, NFTs, Live Commerce, Social Commerce…);
  • innovations in customer relations and new roles for sales teams;
  • new business models and associated KPIs;
  • the end of the traditional buying tunnel;

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