For those who think that millennials have changed the world, another generation is taking over: generation Z.

Born between 1997 and 2010, they are your new or future clients, with as many new attitudes, behaviors and aspirations to take into account in your strategies. It's time to understand them in depth!

In this Gen Z study, NellyRodi provides numerous answers and insights to the questions that decision-makers, entrepreneurs, communicators and creatives ask themselves about the codes and behaviors of Gen Z:

  • An understanding of the times and the paradigm shifts they are facing in order to build themselves.

  • Decoding the identifiers and characteristics that influence their expectations and consumption behaviors.

  • Identify the business opportunities that can inspire decision makers and build operational strategies.