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TikTok beauty trends at the end of 2022

Each month, NellyRodi beauty experts share their pick of the most interesting trends seen on TikTok. Here’s our special report for the 2022 holiday season!


The #ChristmasMakeUp hashtag has around 1.1 B views on TikTok, with internauts posting both simple and extravagant looks inspired by Christmas style. A new filter lets users review holiday makeup looks to copy.



As in years past, advent calendars are back on TikTok. Internauts are sharing creative, fun unboxings (using ASMR triggers and original filming techniques) of makeup and care products as well as fragrance from a multitude of brands.

@glowopedia Day 9 what whaaaaaat? Opening the @LaRochePosayUS advent calendar #larocheposayusa #adventcalendar #skintok #frenchskincare ♬ original sound – Alexa Johnson

@sarah_wolak Replying to @andrea.m.oe thank you @maccosmetics !!!! #adventcalendar #makeupadventcalendar ♬ original sound – Sarah🦋


Beauty hacks are very popular on TikTok and account for 22.4 B views. The latest tip is to add glitter, lipstick, or mascara to lip gloss. TikTokers adore these little DIY tricks.


Inspired by Bella Hadid, internauts are learning to sculpt their faces by shifting contouring to underneath their cheekbones and either side of their lips. The idea showed up on TikTok a few weeks ago, and #ModelCheekBones now has 33.1 M views.



The #FaceTape hashtag has hit 333.2 M views on TikTok. After their skincare routines, internauts place tape on strategic zones of their faces to achieve a homemade facelift effect.

@isabelle.lux FACE TAPING?! WHICH WOULD YOU TRY!? Anti Aging face taping review and comparison. Face tape, mouth tape, frownies and silicone patches ⭐️ #facetape #mouthtape #facetaping #mouthtaping #frownies #antiagingskincare #antiaging #beautytok #isabellelux ♬ original sound – Isabelle Lux ⚡️ Skincare

@miriamgg115 Face tape for the winning ❤️ #nightroutine #facetape #facetapping #snailmucin #corsxsnail #corsx ♬ Lollipop – Lil Wayne

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