TikTok Beauty Trends - November 2026

On TikTok, auriculotherapy is gaining popularity through ear seeds, which have already amassed 10,000 posts in just a few weeks. These small, often gold-coloured adhesive beads are placed on specific points of the ear. Inspired by acupressure, they are associated with claims of relaxation, improved sleep and stress management. The practice is also expanding into aesthetic concerns, with demonstrations showcasing a more relaxed-looking face and visibly softened features after stimulating certain points on the ear. While the pressure applied can feel uncomfortable or even painful, the visual results featured in some videos are sometimes presented as astonishing. Precision is key: the placement of the seeds and the stimulation of the right points are central to tutorials.

This trend reflects the emergence of a beauty approach that seeks to work beyond the surface of the skin. The face becomes a reflection of a more holistic balance, with tension, stress and fatigue playing an increasingly important role. Ear seeds fit into this approach, offering a ritual at the intersection of wellness and beauty, where ear stimulation is associated with visible effects on facial features. Their success also stems from the demonstrative nature of the practice: the technique, the sensations it triggers and before-and-after comparisons make for particularly engaging social media content, as illustrated by a video exceeding 1 million views. Skincare becomes an experience to try, observe and share, fuelling curiosity as much as the pursuit of results.

For brands, the challenge is to explore new territories at the intersection of beauty, wellness and stimulation techniques. Following the gua sha trend, ear seeds are emerging as the next big movement, taking over from facial massage tools in beauty routines. They illustrate an approach that seeks both visible results and feel-good gestures and experiences.

On TikTok, witchy aesthetics are making their way to the fingertips. Inspired by witchcraft imagery and the esoteric world, the #WitchyNails trend has already accumulated more than 9,000 posts, combining deep black shades, chrome finishes and mystical motifs such as moons, stars and occult symbols. Manicures become a way to express a distinctive identity through dark, mysterious codes, without necessarily veering into costume territory.

Behind this trend, Halloween is becoming a genuine aesthetic territory rather than simply a seasonal occasion. Traditionally associated with the holiday, its visual codes are being reinvented in more sophisticated versions that are wearable year-round and easy to personalise. The enthusiasm is reflected on TikTok, where a video dedicated to this aesthetic has amassed over 730K views. Manicures offer a way to embrace part of this imaginary world without completely transforming one’s appearance. Tutorials encourage users to make these codes their own, ranging from minimalist nail art to the most daring creations.

Have you come across the Depuff Skin trend as a new beauty essential? The #PuffyFace hashtag already reflects growing interest in this concern, with more than 30,000 posts. The aim of depuffing is to reduce facial puffiness, minimise under-eye bags and restore a rested appearance, particularly in the morning. While this need has always existed, solutions are constantly multiplying and diversifying. From gua sha tools, rollers and cooling masks to massage devices and accessories repurposed from their original use, creators are competing to share tips for reducing puffiness.

This acceleration is accompanied by a growing number of tools and techniques associated with facial drainage. Beauty devices sit alongside everyday accessories, sometimes repurposed to achieve a de-puffing effect. Videos favour quick demonstrations, simple gestures and visible results. TikTok Shop also helps bring discovery and purchasing closer together, making a wide range of devices and accessories available at lower prices. A practice once associated with expert-led rituals is becoming more accessible, repeatable and integrated into at-home routines.

Beyond appearance, this enthusiasm reveals a growing convergence between skincare and wellness. Depuffing becomes a recovery ritual, alongside rest, hydration and massage. Evening routines extend this logic: anticipating the effects of a short night to feel better the following day. Beauty is thus becoming part of a more preventive approach, focused on addressing visible signs of fatigue before they fully set in.

For brands, Depuff Skin opens up a territory at the intersection of skincare, beauty accessories and wellness. The challenge is to offer simple, credible techniques without multiplying spectacular claims. More than simply chasing puffiness, this trend reflects a desire to regain control over one’s appearance through accessible, quick rituals that are easy to incorporate into everyday life.