TikTok Design Trends - November 2026
HOUSE MERCH: WHEN YOUR HOME BECOMES A BRAND
At a time when personal identity is expressed through even the smallest details of everyday life, TikTok is seeing the rise of “house merch”: the subtle personalisation of household objects, as if the home had its own brand. Embroidered initials, custom logos, stamps or signature prints elevate everyday items (towels, tableware, playing cards, candles and even toilet paper…) and give them a distinct identity. Names, addresses or inside jokes shared among friends are incorporated, allowing every object to tell a little story about the people who live there.
In the spirit of quiet luxury, it is the details that make all the difference: a few carefully considered touches are enough to give a home character and express a distinctive art of hosting. Like a hotel or restaurant, the home develops its own codes: monogrammed bathrobes and slippers, printed menus, and small keepsakes such as postcards or matchboxes for guests to take home. Each object becomes a reminder of a shared moment, extending the dinner party long after it has ended.
Having already made its mark in the wedding world, where couples’ initials are printed on just about everything, this aesthetic is now making its way into interiors through everyday objects. House merch turns the home into an intimate brand, recognisable through its details and its own distinctive way of welcoming guests.
THE RETURN OF TEXTURE: TEXTILES REIMAGINE OUR WALLS
After years of experimenting with colour, interiors are now turning their attention to texture. On TikTok, walls are being dressed in fabric: a throw hung like a tapestry, textiles framed like artwork, or curtains no longer confined to windows, but also covering wardrobes and the wall behind the bed. Others take things further with stretched fabrics, textile panels or textured wallpapers in linen, matte velvet or moiré. Some even create their own pieces by combining fabric scraps through patchwork, embroidery or the Korean bojagi technique.
Unlike paint, textured fabric changes how a room feels. It brings dimension, depth and warmth, catches light differently and invites touch. As the desire for sensory experiences grows, soft, calming and enveloping spaces become increasingly appealing, especially as winter approaches. Textures now interact with one another: different materials and patterns are combined to create interiors with character that reflect our personalities. Walls are no longer just a backdrop; they become a decorative feature in their own right, chosen with as much care as the furniture.
SKIRTED FURNITURE: THE RETURN OF THE FURNITURE SKIRT
Floor-length pleated sofas, chairs dressed in gathered skirts, bed skirts in the bedroom, curtains beneath the kitchen sink: skirted furniture is gradually making its way into the interiors featured on TikTok. Long considered overly fussy or outdated, frills are becoming chic again. They soften rigid lines, bring warmth and elegance, and instantly make a room feel more inviting.
After years of mid-century style, raw materials, industrial lines and mineral or metallic finishes, pleated fabric introduces movement and life into highly minimalist spaces. It reflects the renewed interest in textiles, texture and imperfection. The trend adapts to every style. In beige linen, it blends seamlessly into minimalist interiors; in gingham, stripes or bright colours, it naturally fits into maximalist settings. It is also practical, effortlessly concealing storage, pantries, wardrobes and everyday clutter to create more orderly spaces.
It all comes down to balance: when carefully chosen and used sparingly, a furniture skirt can transform the atmosphere of an entire room. Rather than simply looking back nostalgically, we are reinventing it today for its softness.
