What is Beauty ?
Number of pages : 110
WHAT WILL YOU LEARN?
BEAUTY is no longer just an aesthetic ideal; it is at the heart of the political, cultural and ethical struggles that run through our societies. It represents a central issue for brands, which must construct their own definition of beauty to meet the expectations of increasingly enlightened and demanding consumers.
- What are the new components of beauty?
- What are the new representations of beauty?
- Who decides what is beautiful and what is not? And in what way?
- How can brands invent their own definition of beauty to set themselves apart?
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